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Core works with Sky on women’s football

Following Sky’s deal last September in signing up as the first ever standalone primary partner of the Irish women’s national football team, Core has been officially appointed as the agency of record for the sponsorship. In a statement, it was said that what notched the deal for Core was centred around “a powerful insight that […]

KPMG is extending its sponsorship of Irish professional golfer Leona Maguire for another four years. It was one of the first commercial deals signed by the Cavan golfer when she turned pro in 2018. KPMG also sponsors the Irish Kids Golf Tour as part of its grassroots to high performance investment in Irish golf. The […]

Horse Racing Ireland (HRI) racecourses has announced C&C’s cider brand Bulmers as its official entertainment partner for the next three years. The two parties will work together to grow interest and appeal in Irish horse racing and enhance the racegoer experience with new entertainment including music and comedy across some high-profile race festivals. The Bulmers […]

Irish Life is to become the title sponsor of the Dublin Marathon and race series in a three-year deal for an undisclosed sum. The two previous race sponsors were SSE Airtricity and, more recently, KBC Bank. Now in its 43rd year, up to 45,000 of runners of all abilities from elite through to joggers sign-up […]

FBD Insurance has bought the naming rights to Semple Stadium for the next five years. Financial details surrounding the deal were not disclosed. The Thurles venue will be known as FBD Semple Stadium. On hand to help launch the sponsorship were Tipperary hurlers Pádraic Maher and Steven O’Brien and camogie players Cáit Devane and Niamh […]

Former Leinster and Ireland rugby international Luke Fitzgerald, Irish hockey international Róisín Upton, Olympic middle distance runner Ciara Mageean and former Mayo county manager and GAA footballer Stephen Rochford have joined AIB in encouraging communities across the island to step up together and take part in the Goal Mile this Christmas. For over 40 years, […]

Leinster Rugby is supporting the Alzheimer Society of Ireland (ASI) as its first charity partner of the new season as part of its charity affiliate programme it launched last year. Like last season, the club will once again work with a new charity each month in the hope of raising its profile as it did […]

Beko and Leinster GAA have launched a new award aimed at highlighting the work carried out by clubs in the province. People are asked to nominate a club member to have a chance of winning €1,000 worth of gear. The 2021 Beko Club Champion aims to reward and celebrate GAA club heroes who go above […]

Heineken Ireland has agreed a new long-term sponsorship with Ulster Rugby, which also sees the Dutch brewer continue as the pourage partner at Kingspan Stadium. The deal comes as the public bars at Kingspan Stadium re-open for the United Rugby Championship. Ulster’s Iain Henderson, Jacob Stockdale and Stuart McCloskey were on hand for the announcement. […]

Reigning Dublin senior hurling champions Cuala GAA have scored a new sponsorship deal with Huawei Ireland, with the world ICT giant company extending its partnership for 2021. For a fifth year in a row, Huawei will back Cuala senior hurlers as its primary sponsor as the Dalkey-based club seeks to win its third championship in a […]

Newstalk will broadcast live the British & Irish Lions test series for the first time from South Africa this summer following OTB Sports securing FM radio rights to broadcast the matches, starting with the pre-tour clash of the Lions clash with Japan at Murrayfield this weekend. Vodafone will sponsor the tour’s previews, post-match analysis and […]

Vodafone kicks off its second year sponsorship of the Guinness Six Nations on Virgin Media Television (VMTV) with games starting on Saturday, February 6. The sponsorship deal, brokered by Carat, will see Vodafone take a frontline position with rugby themed stings and branded promos. The deal also includes digital sponsorship across Virgin Media Player. Gerry […]

Laya Healthcare has announced an increase in its support of Irish club rugby, becoming the official health and wellbeing partner of both Munster Rugby and Connacht Rugby, adding to their existing tie-up with Leinster Rugby. Both new deals will run for an initial three-year period. Laya will release a content series highlighting the clubs’ heritage. […]