Hyundai Santa Fe has become the first brand to take full sponsorship of TV3’s 3player. The deal is said to be one of the biggest digital sponsorships in Ireland to date. No value was put on the deal. The sponsorship includes a display and VOD campaign across 3player online and mobile sites, with Hyundai taking ownership of all unsponsored programmes across the player for three weeks.
Jill O’Brien, head of online content and commercial, TV3, said Havas Media and Electric Media Sales helped broker the deal. It is the first time a brand has skinned the player. The creative was the work of Havas Media and sister agency, Eighty Twenty. Video stings are running across all unsponsored shows, including Graham Norton, Stuart’s Kitchen and One Direction: Our Story So Far.