Marketing plea for boxing after Katie Taylor wins Olympic gold

Katie Taylor

RTE TV pundit Mick Dowling has called on the Irish Amateur Boxing Association (IABA) to up its marketing and better promote the sport following Katie Taylor’s Olympic gold medal win at London 2012 today. Dowling, a record eight times national senior bantam champion, said boxing needs to professionally marketed in Ireland if the sport is to attract more support and get the commercial funding it needs to develop in the future.

Taylor, 26, from Bray, Co Wicklow, fronts for Lucozade Sport and Olympic sponsor P&G. The world champion boxer defeated the Russian Sofiya Ochigava in four tensely-fought rounds by 10-8 in the women’s lightweight (60kg) final at the ExCel Arena. Fighting in front of a huge Irish crowd, the attendance also included British Olympian Steve Redgrave, Princess Anne, deputy prime minister Nick Clegg and Dara O’Briain.

Taylor has bee boxing since the age of 11 and the final today was her 133rd victory. She is also a member of the Ireland women’s international football team. There was speculation that a number of English clubs, including Arsenal, were keen to sign her. Deeply religious, she is a born again Christian and regular churchgoer. Large crowds gathered in Bray this afternoon to watch the historic fight live.

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