The Gift Grub slot on Ian Dempsey’s breaksfast show on Today FM this morning with Padraig Harrington using a golf analogy to explain the Lisbon Treaty resulted in thousands of texts and emails from listeners thanking the station for simplifying the referendum debate in lay man’s terms. Harrington’s alter ego teed up with… “Europe is […]
Archive2009
Marketer of the Year entries have until Wednesday
The deadline for submissions for this year’s Marketer of the Year award is close of business this Wednesday, September 30th. From Cadbury’s Time Out to Barnardos children’s charity, Ireland’s best marketing talent has been recognised by the award since its launch in 1993. Marketer of the Year is organised by Marketing.ie and sponsored by Alternatives, […]
BCI reports no short-term appetite for developing digital radio
Local radio stations have no plans to invest in a switch to digital radio in the short term and want a coherent, inclusive and co-ordinated approach to DAB radio in Ireland, a study carried out for the Broadcasting Commission of Ireland (BCI) has reported. The report is based on findings by Athena Research, run by […]
O'Brien to headline journalism talk at NUI Galway
Businessman Denis O’Brien, who is currently embroiled in a power struggle with other shareholders and board members of Independent News & Media, will deliver the keynote address at a conference at NUI Galway on Friday, October 2nd. With the theme ‘Journalism of the Future: The Changes and the Challenges’, the event is being staged as […]
Senator Norris named Ireland's gay icon
Senator David Norris was voted Ireland’s gay icon of the year at the first Gay and Lesbian Awards (Galas) ceremony. The independent politician and Newstalk presenter was presented with the Molly Malone Irish Gay Icon of the Year award. Ivan Bacik of Labour was named the Gay-Friendly Politician of the Year. Lesbian couple Katherine Zappone […]
Goat's milk soap for Marie Keating fundraising efforts
Efforts to raise more funds for cancer research in Ireland have received a boost with the launch of a Pink Ribbon soap bar by the Marie Keating Foundation (MKF). The goat’s milk lemon-lavender scented soap is a 100 per cent natural, hand-made product. Its marketers, Make it Natural, will donate all profits from its sales […]
O'Leary and Ganley go head-to-head on Arthur's Day
Ryanair boss Michael O’Leary and Declan Ganley of Libertas will today discuss issues for and against the Lisbon Treaty when they take part in a live radio debate before an audience on The Last Word with Matt Cooper on Today FM from 4.30pm to 7pm. Panelists on the Yes side taking part include Micheal Martin […]
Late deals agent bucks struggling package trend
At a time when many holiday operators are finding it hard to stay in business, Irish travel company LateDeals.ie has recorded its best month ever. Both the company’s volume and value of sales for August were up by 38 per cent on the same month last year. LateDeals.ie director Juan Cullen said that with many […]
'Buzz Marketing' author for MII national conference
Mark Hughes, author of ‘Buzz Marketing’, who grew eBay’s Half.com from zero to eight million users in under three years, is among the line-up of speakers who are due to address the 30th national marketing conference in the Four Season hotel in Dublin on Wednesday, November 4th. Organised by the Marketing Institute (MII), the theme […]
Littlewoods puts its PR out to pitch
Littlewoods Ireland, which is part of the UK online store offering consumers fashion, footwear, home and electrical goods, has put its PR account up for review. WHPR and the incumbent, Heneghan, are known to be among the agencies pitching. Littlewoods sponsors Coronation Street on TV3 with its ‘The Secret’s Out’ mantra and recently appointed Ogilvy […]
Gerry Ryan reaches LowLow sponsorship deal
Gerry Ryan’s weekday morning show on 2FM has signed up its first ever sponsor in its 20-year history in the shape of Kerry Foods’ LowLow dairy spread. Although the show attracts over 300,000 listeners it has struggled in recent years and its audience was down by 4,000 listeners in the latest JNLR. The deal is […]
Kerry makes agency changes to dairy and meat brands
Kerry Foods has moved the creative advertising account for its dairy brands from Chemistry to McCann Erickson while its Galtee and Shaws meat brands has left Cawley NeaTBWA for DDFH&B-JWT which is the incumbent for its Denny brand. Fallon London handles Cheestrings for Kerry. The decision to drop Chemistry from the Kerry roster comes as […]
GAA fans split on Croke Park pitch ban proposal
Plans by the GAA to stop people from running on to the pitch immediately after the games on finals day in Croke Park are supported by 35 per cent of GAA fans while 46 per cent oppose the idea, a survey by Onside Sponsorship and Teamer.net has revealed. GAA fans are also divided on the […]
