The Outdoor Media Association has announced that the 23rd Outdoor Advertising Awards will take place in Dublin on Thursday 22nd April. The awards acknowledge campaigns that have achieved results through excellence in media planning and celebrate those that have best utilised the outdoor medium. Previous winners include the Volkswagen Caddy Life ‘Shoe House’ and Lemsip’s […]
Archive2010
Samaritans launch new website
The Dublin branch of Samaritans has launched a new website to help manage the higher levels of calls and offers of help that have been received since the economic downturn. Last year, the charity doubled the number of information evenings for prospective volunteers to six, with attendances up on the previous year. Some 65 new volunteers […]
Kerryman wraps Cliff of Moher
A graphic designer from Tralee has been selected as one of the five finalists who designed a wrapper for Cadbury Dairy Milk bar in tandem with TV3 show The Apprentice. If Paul Ruane of Midpoint Creative wins his wrapper will be produced and in shops around the country and perhaps even further afield. Ruane used […]
Rugby star backs Haiti appeal
Munster and Ireland second row forward Donncha O’Callaghan has appealed for Irish people to help the the children of Haiti by providing aid to Unicef as a matter of urgency. The country was hit by an earthquake measuring seven on the Richter scale and after-shocks of up to 4.5 magnitude last Tuesday. The quake centred […]
NCH reports record attendances
World famous Chinese pianist Lang Lang performs at the NCH in February. The New York Times described him as “the hottest artist on the classical music planet” The National Concert Hall reported attendances of 342,568 for 2009, up by 5,048 on 2008, a new record for the Earlsfort Terrace venue. Average percentage capacities for last […]
Phantom renews Heineken deal
John Caddell hosts Heineken-sponsored Key Cuts on Phantom Phantom 105.2 has renewed its sponsorship deal with Heineken Music. The Dutch lager brand will sponsor the evening music show Key Cuts, following a deal brokered by Mindshare, the WPP-owned media agency. Broadcast from 8pm to 10pm Monday to Thursday and presented by Phantom’s music director, John […]
Dublin team drops sponsor's logo
The Dublin football team will line out in their blue shirts in their first competitive game of the season against Wexford this Sunday without a logo pending the completion of its sponsorship deal with Vodafone. The mobile giant is due to replace Arnotts as the Dublin sponsor for the next six years. The deal is […]
Hand cream in cool move
Neutrogena took advantage of the icy temperatures by running tactical ads in national press last weekend. The ad, titled ‘Rescue your hands from the Big Chill’, was a Vizeum initiative with creative by Owens DDB. The ad for Johnson & Johnson’s Neutrogena Norwegian Formula Hand cream shows a pair of perfect hands submerged in snow, […]
Special K a new fit for gyms
Kellogg’s Special K has become the first brand to block book a chain of fitness gym studios around Ireland. Ambient agency Visualise announced the cereal targeted primarily at diet-conscious women as the first brand to sign up to the latest in-gym advertising tool – namely studio sponsorship. For four weeks the aerobics studios in 30 […]
Coke plug in The Road leads to divide
The manner in which the Coca-Cola scene from Cormac McCarthy’s post-apocalyptic novel The Road is portrayed in John Hillcoat’s new movie of the same name has caused a rift between ‘purists’, who claim the plug is overly-commercial and not in keeping with the story’s integrity and others who see it as a valuable free ad […]
PR firm to spread good news
Jack Murray of Mediaexpress.ie aims to try and lift some of the doom and gloom Mediaexpress.ie has announced a new initiative called ‘Good News Friday’ to take place two weeks from today. On January 22nd, Mediaexpress.ie will distribute all news releases for free. There is just one caveat: all the releases must be about something […]
New sponsor sought for Tubridy
RTE Radio 1 is on the lookout for a new sponsor for The Tubridy Show to replace Benecol. The fee being sought is €265,000 for a year or €150,000 for six months. The show averages 352,000 listeners and the advertiser gets 15 ten-second stings plus five credited promos on other RTE radio shows. The sponsor […]
Metro Herald hits Dublin streets
Metro Herald launches today as Dublin’s free weekday newspaper following the merger of Metro and Herald AM. The new title sees three partners – Associated Newspapers, The Irish Times and Independent News & Media – jointly investing in an Irish newspaper for the first time. Each investor owns a one third stake in the holding […]
