An ad from the first Irish media campaign in over ten years for John West tinned salmon with omega 3 has won the NNI Press Ad of the Month. ‘Railings’ shows a mischievous young boy with his head stuck in railings and the tag line, ‘John West with Omega 3, because sometimes their brains need […]
Archive2010
Outdoor doyenne Niamh Cleary dies
Niamh Cleary, former managing director of Ireland’s largest outdoor contractor, JCDecaux, has died after a long battle with cancer. She was a highly regarded and feisty figure who helped pioneer many advances in the poster industry, not least the development of the Joint National Outdoor Research (JNOR) industry data, which took many years to arrive […]
Agencies gear up for RSA test
Six agencies are pitching for the media and creative review called by the Road Safety Authority (RSA). Vying for the media are MediaVest, Mindshare and the incumbent, Belfast agency Lyle Bailie. The three agencies competing for the RSA creative account are Publicis QMP, Irish International BBDO and Lyle Bailie. The creative account is said to […]
Thomas in for a busy few weeks
Kathryn Thomas will be seen and heard a lot in the coming weeks as she starts a new TV series on RTE One and replaces Ryan Tubridy on Radio 1 on weekday mornings. The Carlow-born presenter starts a new three-part TV series next week giving viewers a flavour of the many summer festivals staged around […]
FitzPatrick wrote off sports agency interest
Former Anglo Irish Bank chairman Sean FitzPatrick wrote off a €48,000 investment which he made in Fintan Drury’s Platinum One sports management agency five years ago, a report by Killarney accountants O’Connor Kelliher & Treacy into FitzPatrick’s property and business interests has shown. FitzPatrick also invested €857,000 in Galway-based Porto Media, which produces high-speed memory […]
Major campaign for under-21 hurlers
Bord Gáis Energy has launched the biggest ever outdoor campaign in support of its sponsorship of the GAA under-21 All-Ireland Hurling Championship. Created by DDFH&B-JWT, the campaign’s theme is ‘Show Your True Colours’ and features star players such as Liam Rushe of Dublin and Cork’s Aidan Walsh. The sponsorship campaign is managed by Ger Cunningham, […]
Tipp FM goes with funky outdoor
Tipp FM will soon run with a family-style poster campaign in the county to draw attention to its market share of 55.3 per cent, the second highest market share of any local radio station in Ireland. Only Highland Radio which broadcasts in Donegal and the north west has a higher share than Tipp FM. As […]
Lady Gaga to launch new perfume
American pop star Lady Gaga is to launch her own brand of perfume from Coty in time for Christmas. The new scent, which is said to have an extremely unusual fragrance, will be supported by a heavyweight marketing campaign, including TV ads. Lady Gaga already has her own fashion line called Haus of Gaga. She […]
Public urged to create radio ad
ThinkIrish.ie has launched a campaign urging consumers to create a radio commercial to run on Today FM. In what may be a global first, the not-for-profit group, which promotes Irish goods and service in an effort to generate 20,000 new jobs, is using Facebook and Twitter and its own website to drum up interest. The […]
CBS saluted for Square deal
CBS Outdoor Ireland has won the best digital signage category at the international POPAI (Point of Purchase Advertising International) digital awards for its digital mall formats. The panels were introduced by CBS to Ireland in March at the Square shopping centre in Tallaght. Marie Lawlor, sales and marketing director, CBS Outdoor, said six in ten […]
Ryanair and Murrays part company
Ryanair has ended its relationship with PR firm Murray Consultants on an “amicable and mutually agreed basis”. Murrays has handed the low fares airline since before its stock exchange flotation in 1997. A tender process is now underway to find a replacement agency to handle the business in Ireland and the UK. In a statement […]
Shrek takes €1.7m for openers
The fourth instalment in the Shrek series of movies took €1.7 million at the box office in its opening weekend and previews in the Republic’s cinemas, Carlton Screen Advertising (CSA) reports. Shrek Forever After look set to match the success of its three predecessors which made the two top spots when released. Advertisers which took […]
Toure tops English pay league
Yaya Toure has become the highest paid footballer in England’s Premier League earning a reported €224,000 a week as part of a five-year transfer deal agreed with Manchester City. The Ivory Coast midfielder moved from Champions League finalists Barcelona in a €29 million deal last week. Toure’s five-year contract is said to be worth €67m […]
