The TV executive involved in negotiating the UK’s first paid-for product placement deal will address Ireland’s first seminar on product placement in the Aviva Stadium next Thursday. TV3 has invited Gary Knight, ITV’s branded entertainment and digital sales director, to address guests at the morning forum. Also speaking will be Danny Townsend of Repucom International […]
ArchiveApril, 2011
Award for top DIT student
A new award to recognise the achievements of a graduate student from the DIT advertising and digital postgraduate programme has been launched by the college with IAPI backing. The IAPI One to Watch award will honour a graduate’s professional standards, creativity and innovation in marketing communications. The first winner will be chosen from last year’s […]
Carat retains UPC
Home entertainment and communications provider UPC is to keep its media buying with Carat Ireland for the next three years, the company’s marketing director Rhona Bradshaw has confirmed. The decision follows a protracted review which also involved three other agencies – Initiative Media, Mindshare and Starcom. Ciaran Cunningham, chief executive, Cara Ireland, said the agency […]
UPC adds BBC HD in time for British royal wedding
Subscribers to UPC digital HD will be able to watch the wedding ceremony from Westminster Abbey of Prince William and Kate Middleton (pictured) in high definition this Friday following the addition of BBC One HD to its platform. The channel will be on UPC channel 140. Soap fans can watch EastEnders in HD for the […]
Publicis takes top spot at ICADs
Publicis QMP was the major winner at the annual Institute of Creative Advertising and Design (ICAD) awards scooping five silver bells for press and radio work for TG4 and No Nonsense.ie. TG4 won the client award. The TG4 successes follow on from the agency’s grand prix win at the recent NNI Power of the Press […]
TV3 to host PP seminar
TV3 will present Ireland’s first product placement seminar featuring international guest speakers in the Aviva Stadium in a fortnight. The event, on Thursday May 5, aims to provide advertisers with insights and will discuss the various opportunities product placement presents broadcasters, programme makers and advertisers. Under new Broadcasting Authority of Ireland (BCI) rules, marketers will […]
M&S miffed by Ann Summers ads
Marketing Week in the UK reports that Marks & Spencer has threatened Ann Summers with legal action for adapting its ‘Your M&S’ logo and slogan for a promotional deal on lingerie, sex toys and lickable lubrication. The S&M Squeal Deal sales promotion apes the M&S £10 Meal Deal and offers “an exciting combination of treats […]
Acorn tops awards shortlist
Acorn Marketing has emerged as the front-runner for this year’s An Post direct marketing awards after securing 26 nominations. Acorn, founded by Frank McCaughey, has campaigns shortlisted in, among others, B2B, finance, IT, telco, utility and charity categories. The agency also has work in contention for best direct mail high volume, best billing communication, new […]
MindField festival details finalised
The MindField festival of talk, thoughts and more will be held in Dublin’s Merrion Square gardens from April 29 to May Day. Capitalism, poetry, Iceland, photography, butterflies, fashion and foreign policy are some of the topics that will feature in over 62 shows on four stages over the three days. Participants include Ryan Tubridy, Simon […]
Michael Palin for NCH talk
British actor and writer Michael Palin will give a talk in the National Concert Hall on May 25 as part of this year’s Dublin Writers Festival. Palin will look back over his career from his earliest days as a member of Monty Python to his Phileas Fogg recreated fictional journeys in the BBC series Around […]
Taylor signs up for Lucozade
Ireland’s three times world amateur boxing champion Katie Taylor is the new face of Lucozade Sport. Taylor features alongside Brit award winner Tinie Tempah and Blink 182 drummer, Travis Barker. The trio perform a remix of Tinie’s ‘Simply Unstoppable’ to launch Lucozade’s Yes campaign. Filmed in Los Angeles, the ad was directed by Jake Nava, […]
TV3 rejects RTE news plan
TV3 has joined independent radio broadcasters in giving the RTE plan to provide national newspaper groups with free TV news clips the thumbs down. David McRedmond (pictured), chief executive, TV3, said the proposal was “reckless” as it would have the effect of undermining the viability of the wider online industry. “RTE should concentrate on getting […]
Media conference for Croke Park
A conference aimed at charting the transformation of media will be held in Croke Park in early May. Mediacontact.ie has lined up 20 international speakers and three workshops for the Mash 2011 theme ‘Exploding media’. The debate will identity key trends, technologies and topics shaping the future mediascape. Speakers from overseas include John Mulholland, editor […]
