Setanta Sports is to broadcast both the European Rugby Champions Cup (ERCC) and the European Rugby Challenge Cup on BT Sport. The deal means Setanta Sports subscribers in the Republic of Ireland can view 35 live matches on BT Sport as part of the Setanta Sports pack. It will include half of the televised pool […]
ArchiveApril, 2014
Nissan partners with Uefa
Nissan has agreed a four-year global partnership with the Uefa Champions League including the Uefa Super Cup. The agreement is the Japanese car manufacturer’s biggest ever sponsorship deal and will establish Nissan as an official partner worldwide from 2014/15 to and including the 2017/18 seasons. Nissan will have extensive rights to the matches, pre-match training […]
Musgrave now Independent Park
Musgrave Park in Cork is to be rebranded as Irish Independent Park in a naming rights sponsorship between the home of Munster Rugby and Independent News & Media. The deal comes into play next season and will run for 10 years. As part of the agreement, INM will have total and exclusive ground naming rights. […]
Carat makes staff changes
Carat Ireland has announced a number of new appointments. The Dentsu-owned agency has promoted Áine Osborne to digital director. Since joining Carat in 2011, she has worked on various accounts, including Bank of Ireland, UPC and Kellogg’s. In her new role, one of her main responsibilities will be to work with the agency’s wider team […]
Blaney says IAPI effectiveness awards vital to adland
Carefully devised metrics help prove what advertising investment can achieve and because advertisers regard measurability as being essential Adfx is the industry’s most important awards show, IAPI president and McCannBlue chief executive Orlaith Blaney has said. Speaking to Marketing/tv, Blaney says Adfx, which will be presented in September, plays a vital role in highlighting how advertising […]
