The creative review for Bulmers Cider has been narrowed down to three agencies, all of which are locally based. The brand’s owner, C&C, will decide between McCannBlue, Ogilvy and Publicis. London agency Red Brick Road (RBR), founded by former Lowe boss Sir Frank Lowe and Paul Weinberger in 2002, replaced Young Advertising and Havas in […]
Archive2015
INM appoints new editors
Independent News & Media (INM), has announced the appointment of Fionnán Sheahan (above) as editor of the Irish Independent and Cormac Bourke as editor of the Sunday Independent. Sheahan has been group political editor while Bourke was executive editor of the Irish Independent. Both new editors take up their new roles with immediate effect. Sheahan is […]
TV3’s Red Rock tops 400,000 viewers
TV3 reports that its new soap Red Rock reached 410,800 viewers on opening night. An average of 323,000 viewers watched the drama set in a coastal Garda station, with a 18.3 per cent audience share. Another 18,300 viewed the show on TV3 +1 channel. The peak minute, at 20:37, delivered an audience figure of 371,100. The series is […]
Journalists don’t trust social media
Irish journalists still rely on traditional methods to verify stories and tend to distrust social media, the first nationwide survey of news reporting in the digital age indicates. The survey by the Insight Centre for Data Analytics at NUI Galway shows that while most journalists in Ireland use social media for sourcing news leads, content […]
20 Questions…
Georgieann Harrington, Kantar Worldpanel Georgieann Harrington is consumer insight director at Kantar Worldpanel Ireland where she manages an FMCG portfolio. She was category manager at Jacobs Fruitfield and a category manager analyst at Irish Distillers Pernod Ricard. She has a BA in media and communications from the University of the West Indies and […]
Out of home up by six per cent in 2014
The end of year Posterwatch report by PML Group indicates that the out of home (OOH) sector grew by six per cent in 2014, representing the best performance for the medium since 2007. The report lists finance as the medium’s top performing category for the year. It increased its display value by 34 per cent, […]
