ArchiveDecember, 2016

RTE checks out sponsors for new dance show

RTE wants to sign up a title sponsor for its Dancing with the Stars reality show series which gets underway in January. Hosted by former Irish model and Hollywood TV presenter Amanda Byram (pictured), the show runs for 12 weeks. Core Media’s Livewire agency director Jamie Macken says RTE is offering the show sponsor a […]

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C&C moves Bulmers back to London

What are C&C at? For years, the drinks industry giant Diageo tried to take on Bulmers in Ireland’s cider market by pumping huge amounts of money on new brands like Hudson Blue. C&C and its agency Young Advertising did superb work over many years in building the Bulmers story and giving the brand a stand-out […]

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An Post’s AddressPal gains from sterling rates

An Post’s AddressPal service has registered over 100,000 new users in need of a UK delivery address for shopping on UK websites which will not ship to the Republic of Ireland, or who charge large fees. After just seven months trading and its first Cyber Monday, AddressPal is delivering over 20,000 items a week from the […]

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Urban Media study points to radio’s branding power

A campaign created by Urban Media for Irish food company Boutique Bake claims to show how effective radio and digital can be in building a brand. Brian McCarthy of Urban Media said the study by Amárach Research shows 62 per cent of consumers went online after hearing a radio ad and 83 per cent of those […]

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