Following a screening of thousands of Irish workers last year, Irish Life Health (ILH) has released new insights on the workforce which shows that 71 per cent of Irish workers struggle to find time to exercise and over half of the nation’s workforce are overweight and one in three have high cholesterol. The study also […]
Archive2017
AIB banks marketing team of the year gong
AIB won the marketing team of the year award at the Marketing Institute of Ireland All Ireland Marketing (AIMs) awards. The award, sponsored by Google, was presented by Cera Ward to AIB marketing boss Tom Kinsella. The gala dinner in the Clayton Hotel on Burlington Road was attended by almost 900 guests. RTE news anchor Bryan Dobson […]
Flogas powers Kerr’s business show on Newstalk
Flogas is taking over as sponsor of Bobby Kerr’s Down to Business show which airs on Newstalk on Saturday mornings from 10am to 12pm. The sponsorship will focus on the ‘Winning Back the High Street’ initiative, which sees Kerr take to towns and cities around Ireland, speaking to local business owners. The show’s previous sponsor was Vodafone. […]
DIT’s AdGrad 17 set to share ideas for charities
Final preparations are underway for students from this year’s DIT masters in advertising studies to make their ‘search for creative intelligence’ pitches to industry leaders. Divided into two agency teams, AdGrad 17, pictured, will present ad campaigns based on briefs from two clients. This year it’s the turn of not-for-profit organisations, Focus Ireland and the […]
Mediavest scores hat-trick in press spend
Mediavest was the biggest spender on press advertising in 2016 for the third year running. A report by NewsBrands Ireland – formerly the National Newspapers of Ireland (NNI) – showed the Core Media group agency recorded a spend of €154.5 million. Sister agency, Mediaworks, had the highest increase. Sixty per cent of agencies upped their […]
McElligott one of four new recruits to ASAI board
IAB Ireland chief executive Suzanne McElligott has been appointed to the board of the Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its board. As well as McElligott, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, […]
Gibson gets tabloid platform job at INM
Independent News & Media (INM) has appointed Des Gibson to the new position of tabloid platform editor. Gibson has almost 30 years’ experience in journalism and is currently the editor/managing editor at the Irish Daily Star. The new editor will direct a new seven-day newsroom at the Sunday World and Herald newspapers, working with their editors. Starting […]
New arrivals trend opens up out of home market
PML Group reports a three per cent increase in out of home (OOH) ad spend for the first quarter of the year. The increase follows a seven per cent improvement for the whole of 2016. Growth is said to be coming from across various market categories and advertisers. But an interesting trend emerging is the […]
An Post’s reputation tops corporate brand list
An Post is the top brand in Ireland in terms of corporate reputation, the annual RepTrak study released by DDFH&B Group’s PR offshoot, The Reputations Agency, shows. Based on the perceptions of over 4,500 respondents who completed the survey recently, the survey quantifies the emotional bond stakeholders have with 50 companies. The study shows the connections […]
Wolfgang reports 45 per cent rise in online spend
For a second consecutive year, Irish e-commerce sites have seen a 45 per cent growth in online revenue. With Ireland’s GDP growing by five per cent last year, the Irish online economy is progressing nine times faster than the wider Irish economy. The 2016 Online Economy study shows Irish consumers’ appetite to spend money online continues […]
INM to get creative with ICAD on innovations
Independent News & Media (INM) has linked up with the Institute of Creative Advertising and Design (ICAD) as its innovation partner. The three-year deal sees INM collaborate with the institute for its awards, events and educational programmes. Having introduced new products to the market last year, INM is working closer with brands on delivering content. INM […]
Boys and Girls radio centenary ad wins D&AD
With its agency philosophy of ‘daring simplicity’ and a culture of ‘great work, works’, Boys and Girls has won a global award at D&AD. ‘The Sound of Sixteen’ campaign marks 100 years of radio in Ireland with a soundtrack of the 1916 Rising. Boys and Girls creative director Rory Hamilton said D&AD is the most […]
Cinema group launches wider OOH offering
Cinema sales house Wide Eye Media has announced the formal launch of its digital and out of home (OOH) advertising services. Wide Eye Outdoor (WEO) is a network of over 170 digital screens. It has evolved from providing traditional Cine 6 (6 sheets in cinema foyers), to four networks: cinemas (Cine D); shopping centres (Retail […]
