Out of home contractor JCDecaux have begun the roll out of a network of 60 digital bus shelter screens across Dublin. Digishelters will replace existing National Transport Authority (NTA) bus shelters on routes in and out of the city with new units comprising 86-inch digital screens which will broadcast pictures in 4K, ultra HD. Digishelters […]
Archive2019
Sexton set for public affairs work at Edelman
Former Sunday Business Post marketing and media correspondent Colette Sexton is to join PR agency Edelman as associate director in its public affairs division from early September. During her time as a journalist she also worked as a news correspondent with the Post and, more recently, as political correspondent for The Times Ireland edition. Edelman […]
Porsche helps drive tourists to Ireland
Tourism Ireland in Germany has unveiled a new promotion created in tandem with Porsche. The video is a promotion for Porsche but also for Donegal and the Wild Atlantic Way as it features scenery and landmarks like Fanad Lighthouse and Sliabh Liag. A team from Porsche filmed in Donegal to showcase the Wild Atlantic Way […]
McGargles OOH ads bang on about awards
Irish craft beer producer Rye River Brewing Company (RRBC), which brews beers under the flagship brand McGargles, as well as supplying international and private label craft beers, The Crafty Brewing Company, Solas and Grafters, has become what they claims to be the first independent Irish craft beer brewery to launch an above the line campaign. […]
Nolan to leave Core for Genesis
Core’s head of research Mark Nolan is leaving the country’s biggest marketing services company to take up a senior post at Genesis, the agency run by Gary Joyce. Nolan has worked at Core for six years and headed up its former Ignite Research subsidiary. Prior to that, he worked at Amarach Research for seven years, […]
Dublin Mint coins it for Apollo 11 moon landing
The Dublin Mint Office has produced two limited edition coin and ingot sets to celebrate the 50th anniversary of the Apollo 11 moon landing, which took place on July 20 1969. The sets feature designs celebrating one of the most historic achievements in modern history. The coins and ingots were produced by the US Mint and […]
PTSB signs up for Virgin’s Buyers Bootcamp
Permanent TSB has signed a deal for an undisclosed fee with Virgin Media Solutions (VMS) to sponsor Buyers Bootcamp, a Virgin Media Player and set top box exclusive. The new six-part series follows the journey of six couples as they set out on their task of buying a first home. The show is presented by […]
Bord Gais Energy to WPP after global review
Bord Gais Energy (BGE) has moved its creative account from Publicis to JWT Folk following BGE’s owner Centrica aligning its advertising and media business globally with WPP group agencies. The WPP alignment follows a six-month review by Centrica for a “new integrated marketing operating model”. Mindshare already handled BGE in Ireland. In the UK, Centrica’s […]
Public House to handle Boojum
The Public House has been appointed without a pitch as the lead ad agency for Boojum, the Belfast-founded Mexican burrito bar. Boojum now has 18 restaurants country and is manged by former Ulster Rugby player David Maxwell. The chain was bought back in 2015 for around €3 million by Renatus Capital Partners, headed by Michael […]
EBS posters take aim at ‘Begin’ ads
The mortgage department at EBS has launched a new out of home (OOH) campaign directly meeting Bank of Ireland’s call to ‘Begin’ head-on with a wink, asking those those thinking of entering the mortgage market to consider their options before they begin and ‘Look a Little Further’ with EBS. The ads will run for the […]
McDonald’s sponsors new 2fm breakfast show
RTÉ Media Sales has announced McDonald’s as sponsor of RTÉ 2fm’s Breakfast with Doireann & Eoghan. The new breakfast show airs weekdays from 6am to 9am. Brokered by Core Sponsorship, the year-long deal includes 50 x 10-second stings a week, 31 sponsorship spots across the station’s schedule and a podcast and homepage tie-in. The value of the […]
UM to handle Fitbit across EMEA
Fitness wearable technology brand Fitbit has appointed UM (Dublin) to co-ordinate all its media requirements, both offline and digital, across Europe, Middle East and Africa (EMEA). A UM spokesman said the move sees UM (Dublin) take on one of the largest media accounts run in the Irish market. UM is part of the IPG Mediabrands […]
ASAI draws attention to agri ads
To tie in with Farm Safety Week, which takes place from the July 15– 19, the Advertising Standards Authority for Ireland (ASAI), reminds advertisers of their requirements when creating ads set in an agricultural setting. The ASAI wants to highlight what advertisers need to be aware of when featuring children in ads that have an agricultural […]
