Porsche helps drive tourists to Ireland

Tourism Ireland in Germany has unveiled a new promotion created in tandem with Porsche. The video is a promotion for Porsche but also for Donegal and the Wild Atlantic Way as it features scenery and landmarks like Fanad Lighthouse and Sliabh Liag. A team from Porsche filmed in Donegal to showcase the Wild Atlantic Way to German holidaymakers.

The video and an article describing the Wild Atlantic Way as “one of the most beautiful coastal roads in the world” are shared by Porsche with its website followers. A ‘teaser’ video was also shared by Porsche on its social channels, including on Instagram with its 365,000 followers. Germany is the third-biggest overseas market for visitors to the island of Ireland.

 Click here to see the promotional video.

The Porsche crew are pictured filming at Sliabh Liag in Donegal







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