Laura Daley is joint managing director at JWT Folk. She was previously managing director of DDFH&B and group account director at TBWA\Dublin. She also spent over seven years in client service at Ogilvy and almost three years at Havas Worldwide Dublin. She has a BA in politics and history from CD and an MSc in […]
Archive2019
Music video supremo Arnell set for Sharks
Music videos and commercials director and Vaughan Arnell will headline this year’s Sharks festival in Kinsale with a talk on the differences between the two disciplines. Arnell worked with George Michael, Spice Girls and Robbie Williams. His video for Sam Smith’s ‘Dancing with a Stranger’ has got the most YouTube views by a British pop […]
Expressway turns blue for Dublin
CIE’s Expressway as official carriers of the Dublin GAA senior football and hurling teams have taken its sponsorship to another level by unveiling a branded Blue Expressway coach. The bus was launched by footballers John Small and David Byrne. Expressway linked up with Dublin GAA in 2015 and brought the county’s four in a row […]
Harrison replaces Dilleen at Kinetic
Out of home agency Kinetic Ireland has appointed Michelle Harrison as communications manager following the departure of Grainne Dilleen. Harrison will work with the marketing team, compiling key content and taking responsibility for the production of internal and external communications. Her work will also involve building and maintaining social media and online channels. She joins […]
Sand sculpture promotes golf up North
A giant sand sculpture created by a group of award-winning sand artists called Sand in Your Eyes has appeared on Downhill Strand. It is part of Tourism Ireland’s latest promotion to shine a spotlight on the North around the world ahead of the 148th Open at Royal Portrush. A group of talented sand artists created […]
Guinness taps into Irish summertime
Guinness has launched its summer OOH campaign ‘Guinness Time’ and it includes Dynamic scheduling to leverage the ever-changing Irish summer weather. The message, served by PML Group’s Dynamic platform, is based on weather conditions with ‘It’s Hot. We’re Cold. Guinness Time.’ displaying when the temperature reaches or surpasses 18 degrees. Should it rain, the creative […]
Because rebrands as Honey + Buzz
Experiential agency Because XM has rebranded in Ireland and New York as Honey + Buzz. The agency, co-founded and led by brothers Jonny and Paddy Davis, specialises in creating experiential campaigns through strategic, creative, live and digital marketing. “Sticky ideas that get people talking” is now the brand’s mantra, Jonny Davis said. The news will […]
Just Eat sponsors 2FM’s new Jenny Greene Show
Food ordering and delivery app Just Eat has been announced as the official sponsor of the all-new Jenny Greene Show which broadcasts weekdays from 3pm to 6pm on RTÉ 2FM. The show is a mix of music, celebrity interviews and listener competitions. Now live, the year-long sponsorship deal includes 50 x 10’ sponsored stings per […]
Boys+Girls expands agency’s board
Independent creative agency Boys+Girls has expanded its board of directors for the first time to include three key members of staff, namely strategic director Aoife Murphy, production director Derek Doyle and relationship director Caroline Keogh. They join current agency founders Patrick Meade, Margaret Gilsenan, Pat Stephenson and Rory Hamilton. Also on the board are two […]
Dutch influencers pass baton around Ireland
Tourism Ireland in the Netherlands has kicked off a new initiative to attract more Dutch visitors to the country. Called a ‘blogger relay’, it involves a programme of visits by popular international bloggers and social influencers to help create an ongoing ‘buzz’ and conversation on social media in the Netherlands about the island of Ireland. […]
Off the Ball launched as a new radio station
Newstalk’s sports show Off The Ball has launched a new 24-hour sports radio station. Produced by the award-winning team behind the iconic sports radio show, OTB Sports Radio broadcasts around the clock with 40 hours of live programmes every week. The new station is another “first-to-market” venture in Ireland for Newstalk owner Communicorp Media. The […]
In-flight search on for top Dublin experiences
Are you an expert in the best things to see and do in Dublin? InflightFlix International has launched a nationwide search to find 100 great experiences to inspire airline passengers flying to Dublin to visit, stay longer and return. From restaurants, to places to stay and family fun, the search is on for standout experiences […]
Magna says ad spend to grow by three per cent
Media owners ad revenues will grow by an estimated 3.9 per cent this year, to reach $117.5 billion, an increase of $4.5bn. Linear ad sales across broadcast TV and radio, space in press and magazines, out of home and cinema will shrink by two points to $58.8bn while digital ad sales will increase by 11 […]
