ArchiveMarch, 2020

HSE Quit sees sign ups increase by a quarter

The HSE has said that its recent Quit ad campaign created by JWT Folk has delivered record results since its launch in January, with a reported 25 per cent increase in sign ups to the plan as a direct result of the ads. The campaign kicked off with a TV ad featuring real smokers talking […]

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Sky agrees Disney Plus deal

Sky has signed a new multi-year deal making Disney Plus available for subscription in the UK and Ireland on Sky Q, to be followed by Now TV soon. Customers will be able to watch new shows such as The Mandalorian, above, with the Star Wars’ Yoda character; High School Musical; The Musical; The Series and […]

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Katie Taylor fights to stream on DAZN in Ireland

Global sports streaming service DAZN plans to expand to over 200 countries and territories, including Ireland. The first global event on DAZN will be Mexican superstar Canelo Alvarez’s soon-to-be-announced fight during Cinco de Mayo weekend on May 2. The first phase of DAZN’s expansion will be an English-language service focused on boxing. The strategy builds on the […]

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Kingspan backs para athlete Donnacha McCarthy

Cavan insulation company Kingspan is to sponsor para athlete Donnacha McCarthy as he aims to qualify for the 2020 Tokyo Paralympic Games. McCarthy, who is blind and competes in para-triathlons, is aiming to become just the second Irish para-triathlete to compete in the Paralympic Games. He has competed in para-triathlons since 2017. In that sort […]

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Mitchell takes charge of branding at WaterWipes

One of Ireland’s most highly-regarded consumer marketers and the former global president for Mars Wrigley’s gum and mints category Orla Mitchell has joined WaterWipes to help guide the Irish company’s pure baby wipes business strategy and brand development. A seasoned confectionery marketer, she worked with Miriam Hughes at Nestle Confectionery before going on to senior […]

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