The team at Bonfire have produced a multi-media campaign for Alone aimed at galvanising the charity’s supporters, volunteers and older people. Alone’s response to the pandemic has been widely praised and recognised as being to the forefront in helping older people through the crisis. But as a result they have barely had a chance to […]
ArchiveOctober, 2020
PRII conference moves online
The PRII Annual Conference 2020 is moving online for the first time. The theme of next week’s event is ‘Turning Change into New Possibilities’. The organisers have taken the theme to heart and rather than focus on what Covid -19 restictions prevent them from doing, they are taking full advantage of the absence of geographical […]
Reach’s McGreevy joins NME as VP
Joanne McGreevy, marketplace publisher at Reach Ireland, has joined Brussels-based trade association News Media Europe (NME) as vice president. NME is the voice of some 2,500 European news brands, representing the interests of media producers of news content across all platforms, including publishers, TV, radio and online. McGreevy has 30 years of media experience and […]
UM brokers new TV and radio deals
IPG media agency UM Ireland has negotiated new national TV and radio sponsorship deals for Mater Private and Zurich. UM brokered a one-year sponsorship of the Pat Kenny Show on Newstalk FM for the Mater Private. Broadcast from 9am to midday weekdays, the show features current affairs analysis, human-interest interviews and live music. The private […]
Huskies takes on Apache Pizza
After a competitive pitch process, Apache Pizza has appointed Huskies as their new lead creative agency. Apache Pizza claims to be the largest pizza delivery brand in the Irish market with over 160 outlets across the whole of Ireland. Apache Pizza is co-owned by Food Delivery Brands and OKR Group, the Irish QSR franchise operator. With this […]
Sport Ireland urges over 45s to exercise
Sport Ireland’s Your Personal Best Month runs throughout November and is aimed at getting men over 45 more physically active. The project urges men to stop making excuses and to engage in 30 minutes of moderate physical activity five days a week. The campaign is supported by Cycling Ireland, Athletics Ireland, Get Ireland Walking and […]
Tenth Man looks to Truth for research
The Tenth Man, the creative agency founded by former Paddy Power advertising director Ken Robertson in early 2018, has launched a research unit called Truth. Led by Anna Burzlaff (pictured), who was previously head of insights at The Tenth Man, Truth will provide clients with a qualitative service to discover drivers for consumer groups. Burzlaff’s […]
Field lands Marketing Institute’s CEO job
David Field has been formally appointed as the chief executive of the Marketing Institute following six months in the job on an interim basis. He replaces Tom Trainor who quit the role to pursue other interests. Field, who chaired the institute’s board, stepped down from that role with Amárach Research’s Gerard O’Neill taking over for […]
Coke to roll out Topo Chico hard seltzer
Coca-Cola Ireland plans to launch its Topo Chico hard seltzer from mid-November. Produced by Molson Coors, will be sold from select grocery outlets and off-licences in 330ml cans in three flavours – tangy lemon lime, tropical mango and cherry acai. The drink is gluten-free, has 96 calories, two grams of sugar and 4.7 per cent […]
Grads sought for Jameson global programme
Pernod Ricard-owned Irish Distillers is seeking to recruit graduates to join the 2021/22 Jameson international graduate programme. Successful graduates will get to work as Jameson brand ambassadors and avail of a training and development programme, with career progression opportunities and work in one of 35 international markets. Programme lead Sinéad D’Arcy said the programme was first […]
Katie Taylor still top sports star, says Onside
With a new era of endorsement deals on the cards next year, professional boxer Katie Taylor stretched her lead as the undisputed most admired Irish sports personality again this year while Tour de France green jersey star Sam Bennett was the only new entry to the top 10 stars in sport in the latest Onside […]
20 Questions with Sarah Maguire
Sarah Maguire is a partner and executive creative director at True Story branding agency. After graduating from NCAD with a a degree in visual communications, she returned to Dublin and joined Brand Union as creative director. During her 11 years there, she created identities for Cully & Sully and the National Lottery. She set up […]
Pinergy re-brands as part of new focus
Energy supplier Pinergy rolled out a new brand identity as part of repositioning the company’s business model towards supplying energy and promoting meaningful behavioural change. Created by brand design house Zero-G, the new look is part of the Irish company’s new strategy on targeting particular business and consumer sectors. Head of marketing David Slattery (pictured) […]
