ArchiveOctober, 2020

JCDecaux’s thank you posters had 39% recall

Although travel in Dublin was severely restricted when JCDecaux’s ‘Thank You’ digital campaign was live, the ads managed to deliver a 39 per cent recall among adults, a study by B&A shows. Almost all of those who saw the ads felt they worked in letting frontline workers know that the public supported them and appreciated […]

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Fáilte Ireland set to move to Core

The Fáilte Ireland advertising account is to move to Core Creative from Accenture Interactive’s Rothco, Marketing.ie has learned. The news comes after a planned four-way pitch also involving Boys+Girls and Folk Wunderman Thompson. Rothco lost out on the chance to retain the business after they missed the required presentation deadline. State bodies can be sticklers […]

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Shark awards winners announced

After a different awards season, this year’s Shark Awards winners have been announced. A panel of judges from Uncommon, BBH, 180, Dude London and BBDO came together in a socially distanced IRL and Zoom judging. Grand prixs went to Droga5 and Biscuit for ‘Don’t Get Sidetracked. Get Setapp’ and to design shop Common Curiosity for […]

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Irish marketers prefer new ways of working

Most Irish marketers would prefer not to return to the traditional ways of working before the pandemic with 73 per cent of most men and women across career stages men opting for a combination of workplace and home working in the future, a new survey by Alternatives indicates. The study involved  interviews with 295 Irish […]

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Weber Shandwick bosses in MBO from IPG

Directors of PR agency Weber Shandwick in Dublin and Belfast have completed a management buyout deal (MBO) with the Interpublic Group-IPG for an undisclosed sum. The two directors, Siobhán Molloy (above) and Ross Williamson, will operate the businesses independently from IPG but will continue as Weber Shandwick’s associate in Ireland. Weber Shandwick’s slogan is ‘We […]

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NewsBrands’ CEO expresses criticism of FMC

The representative body for Ireland’s national newspapers NewsBrands has questioned the formation of the newly-formed Future of Media Commission (FMC), set up by the Government to examine the future of broadcast, print and digital journalism at a time when the traditional funding model is no longer viable, as they say it does not reflect press […]

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News Ireland’s Monaghan to chair IAB

David Monaghan, head of commercial at News Ireland, has been elected chairperson of the Internet Advertising Bureau (IAB) board, replacing Google’s Shane Nolan. Monaghan has been a director of IAB Ireland since 2018. His strategic and commercial experience across UK and Irish publishers is seen as an asset in helping members deal with Covid-19 challenges. […]

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BBDO bottles Eirgrid’s new ad message

BBDO Dublin has created a new campaign for EirGrid, the body responsible for Ireland’s electricity grid. The work comes from insights from a segmentation study into people’s attitudes towards environmental issues and climate change, undertaken by the ad agency and Spark. The results led to an  unexpected approach to climate action. BBDO’s Sinéad Lee said […]

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Brand value added to innovation index

For the first time in its 13-year history the Global Innovation Index (GII) includes brand value as one of its indicators. The GII includes findings from the ISO-certified database of the world’s top 5,000 brands compiled annually by Brand Finance. The report provides detailed metrics about the innovation performance of 131 economies worldwide. Published by […]

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B&A’s nation survey results on RTÉ

One in three people in Ireland  would not take the first publicly available EU approved Covid-19 vaccine, a survey by B&A for RTÉ shows. Six months into the Covid crisis, a national poll to understand and reflect how we feel as a people, how we see our future and priorities. Extensive results from the survey will […]

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MSFC explores lessons from past recessions

The Marketing Society’s Future Council (MSFC) returns on Thursday, October 15 with a lunchtime event titled ‘Surviving & Thriving: Marketing Lessons from Past Recessions’. With newer marketing industry entrants not having any experience of working through a recession in their career, there is a wealth of experience that can be shared. The event will bring […]

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Lidl leads in September BrandShout survey

German discounter Lidl scores best in the September study of Ireland’s best known advertised brands, research by Ipsos MRBI for Marketing.ie shows. Lidl replaces August leader Procter & Gamble’s sanitary towel brand Tampax after its high-profile ad ban by the ASAI. HSE Covid-19 which had held the top spot in previous months was in third […]

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