Archive2020

Fine Gael most visible political party on Twitter

Fine Gael was the most talked about political party on Twitter in the first full week of the election campaign, with over 30,000 tweets mentioning Fine Gael, followed by Sinn Fein at 23,000 and Fianna Fáil in third place with over 16,000. Fine Gael’s election hashtag, #LookForward, also outperformed Fianna Fáil’s #AnIrelandforAll. The study was […]

Bank of Ireland’s creative advertising work is now being shared between its longtime in-house agency Oliver and Grey Consulting in London. The switch arose after the bank and TBWA\Dublin went their separate ways following an agency review. Bank of Ireland’s group brand director Anne Mulcahy (above) had worked with Grey during her time at Vodafone. […]

Caroline Keogh, relationship management director and a board member at Boys + Girls, has joined the Marketing Society council for a three-year term. After elections in November and December, Keogh was voted on to the board. At Boys+Girls, Caroline runs the relationship management department and oversees all client accounts. Keogh is joined on the council […]

The Public House (TPH) has created a campaign to increase awareness of Paddy Power’s sponsorship of The Irish Gold Cup. The strategic approach for the campaign centres on making the Dublin Racing Festival more culturally relevant, engaging people outside of National Hunt. Rather than just announce the festival, the ads gets stuck into the Six […]

Virgin Media Television reports that 670,000 viewers tuned in to watch the first head-to-head debate between Fine Gael leader Leo Varadkar and Fianna Fáil leader Micheál Martin on Virgin Media One on Wednesday night, with a further 40,000 live streams. Hosted by Pat Kenny, the 80-minute debate had an average audience of 325,400. VMTV will […]

Ogilvy Dublin has worked with the Local Government Management Agency (LGMA) to launch a new campaign designed to reposition people’s perceptions of today’s public libraries. While hugely popular with its active members, the last decade of digitisation has profoundly shifted reading habits and impacted the perceived relevance of local libraries. The LGMA’s library network has […]

Following the retirement of her business partner Russ Russell, Anne-Marie Curran has relaunched production company Russell Curran as Arrow Films. Curran is regarded as one of Ireland’s leading commercials producers and is well known and respected throughout adland, having worked on many award-winning commercials with top Irish directors. Curran recently produced ads for Londis, Tourism […]

Strategic brand agency MCCP has renewed its sponsorship of the Marketing Institute breakfast talks series for the third year in a row. MCCP founder and chief executive Kay McCarthy says the 2020 series will be its biggest and best yet, bringing together speakers and thought leaders who can provide insight that will help make businesses […]

Boyz on Top is a new six-part comedy that follows the attempted comeback of a fictional boyband from the noughties. The mockumentary series was written and directed by Boys + Girls content lead duo Sam Moorhead and Mikey Fleming. After years of work, they finally brought it to life through a Kickstarter campaign and the […]

Taxi app operator FreeNow is helping consumers beat the January blues after launching a competition for its users this month with four holidays each worth €5,000 up for grabs. To promote the giveaway, FreeNow revealed an all dancing out of home (OOH) 48 sheet special on Dublin’s Macken Street as part of its overall marketing […]

Former Leinster and Ireland international rugby captain Jamie Heaslip is joining financial lender Flender as its head of brand marketing. Heaslip has been Flender’s brand ambassador since 2017. He will work directly with CEO Kristjan Koik to promote Flender, by increasing brand awareness and developing its marketing communications. Since hanging up his boots, Heaslip has […]

Following a competitive pitch launched last October, Rothco, part of Accenture Interactive, has won the creative account for Tayto Snacks’ crinkle cut crisp brand Hunky Dorys in a four-way pitch with Boys+Girls, Publicis and Thinkhouse. To kick off the partnership, Rothco will lead with a fun-themed through the line campaign in the coming months. Karen […]

Ervia has finalised the latest stage of its group agency services review and tenders have been received. Clarification meetings are now taking place for media and creative services. Pitches will be made for Ervia’s Irish Water and Gas Networks Ireland utilities. Both incumbents, Accenture Interactive’s Rothco and Dentsu Aegis Network’s Carat, are involved. A spokesman […]