Irish shoppers spent an extra €2 billion on take home groceries with the pandemic over the last year, with as much as €7.6m going on tea and €19.5m on instant coffee as people took to home comforts in much greater numbers, Kantar reports in its latest figures. Totting it all up, the average household grocery […]
ArchiveMarch, 2021
Sky supports Age Action with digital skills input
Sky Ireland is to support Age Action with the charity’s mission to achieve positive changes in the lives of older people. Through both financial and people support, the satellite broadcaster will help Age Action in its mission to empower older people to live full lives as actively engaged citizens One area where Sky will help […]
IAPI confirms its list of ratified pitch doctors
Following a biennial review of pitch consultants, the Institute of Advertising Practitioners in Ireland (IAPI) has issued its latest list of accredited companies and individuals. The consultants were asked to apply for accreditation and provide detailed information on their expertise, processes, evaluation methodology, technology and research tools. They agreed to the latest IAPI pitch guidelines, […]
Exterion Media study points to bus ad power
A new study published by Exterion Media aims to show the effectiveness of bus advertising in generating consumer response. ‘Thinking Outside the Bus’ is a initiative between Exterion Media in the Republic and up North. It used the links between offline and online to indicate the continuing effectiveness of T-Sides, SuperSides and Sightlines (Lower Rears). […]
20 Questions with Simon Delaney
Simon Delaney is an actor, director and writer who starred in the comedy drama Bachelors Walk and now co-presents Ireland AM on Virgin Media One at weekends. He has worked with Sean Penn, Keira Knightly and Vince Vaughan. His TV roles include The Good Wife, Moone Boy, The Fall, Coronation Street and Emmerdale. His stage […]
Mulcahy gets new content role at DMG
DMG Media Ireland has appointed Sybil Mulcahy to a newly-created position as head of content for its Evoke, OneFabDay.com and Rollercoaster female-targeted online brands. Mulcahy has been with the company for five years as editor of Evoke. She had worked with TV3, now Virgin Media Television, as a presenter of its Xpose fashion and lifestyle […]
Mars rolls out Kind salted caramel bar
Global confectioner Mars has launched Kind’s newest bar with the roll out of its salted caramel dark chocolate flavour. The bar is a combination of Kind’s two best sellers, dark chocolate nuts and sea salt flavour meets caramel almond sea salt. It is high in fibre, gluten free, contains 59 per cent nuts and has […]
Folk creates reminder ads for Cancer Society
The Irish Cancer Society (ICS) and Folk Wunderman Thompson have launched their first ad campaign together drawing awareness to the fact that despite the ongoing Covid-19 pandemic, cancer is ‘Still Here’ and so is the ICS. The campaign provides a poignant, emotive and stark reminder of the effects cancer has on the lives of patients, […]
World again goes green for Paddy’s Day celebrations
The Sydney Opera House will join Tourism Ireland’s Global Greening once again this year to mark St Patrick’s Day. The initiative first began 11 years ago in Australia when the iconic opera house was illuminated in green in 2010. Details of some of the world’s most famous attractions that will go green to mark Ireland’s […]
Kiely takes to TV market with BiggerStage
Former Virgin Media Television (VMTV) boss Pat Kiely has unveiled his new TV venture. Called BiggerStage, the company will develop content, commercial tie-ups and represent TV talent. Located in Dublin, BiggerStage plans to open an office in the UK later this month and is in talks with a number of agencies to establish a presence […]
