The latest monthly research by Core shows that 63 per cent of Irish people are now optimistic the country can overcome the Covid-19 pandemic while 73 per cent of those that were aware that a million vaccines had been administered by late April “felt happy about it”. Some 72 per cent of people who got […]
ArchiveMay, 2021
PR agency Weber Shandwick rebrands as Káno
Weber Shandwick Ireland has rebranded as Káno Communications following the agency’s MBO by managing director Siobhan Molloy (above) for an undisclosed sum last September. Now an independent full-service PR agency, it remains Irish partner to the Weber Shandwick network, which is part of Interpublic-IPG and whose slogan is ‘We Solve’. The rebrand was inspired by […]
Dubliners keen to be outdoors again, PML reports
The vast majority of Dubliners are keen to get back to various social, leisure and retail activities in the summer ahead. A new research study from PML Group and Ipsos MRBI, called Stepping Out, shows that dining out, outdoor entertainment, pub visits and attending sporting events are high on the agenda of things to do […]
PR firm Elevate to host media webinar
Elevate PR, run by Emma Kelly (pictured), will host a free webinar, entitled ‘The Future of the Media’, later this month. At a time of major change brought about by the Covid-19 pandemic, an industry panel will explore the various trends which are impacting on the the Irish media landscape and try to shed some […]
Boys+Girls hires Bridget Johnson as new ECD
South African creative Bridget Johnson has joined Boys+Girls as executive creative director. Johnson has worked with leading agencies in the RSA over the past 20 years, creating work for global brands and winning many awards along the way, including gongs at the Cannes Lions, The One Show, D&AD and Clios. She has also sat on […]
Bauer’s bid for Communicorp gets green light
Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media Catherine Martin TD (above) has confirmed that after a media merger examination, the proposed acquisition of Communicorp Group by Bauer Media can proceed as it has been decided that the €100 million deal is not contrary to the public interest in protecting the plurality of media […]
IAPI announces entire Effie jury
IAPI has confirmed the line-up for the first round of judging for Effie Awards Ireland. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to agencies and brands that want to be recognised for effective campaigns that made a difference […]
Virgin really revs up broadband service in new ads
The idea of Virgin Media’s new campaign is to hit home with the message that when it comes to broadband, the brand will never stop pushing to be better than its rivals. Created by Publicis Dublin and shot in Kiev in the Ukraine by Irish production company Antidote, the €1 million campaign runs across TV, […]
Zenith wins NewsBrands planning competition
A media team from Zenith have been named this year’s NewsBrands Ireland Power of Planning competition winners. A team comprising Aoife Bradbury, Scott Margetson, Natalie Clizia, Ciarán Campbell and Alexander Glover created a media plan for a fictitious alcohol brand Ryan’s Stout using print and digital platforms of NewsBrands’ publishers. The judges said that Ryan’s […]
INM rebrands to Mediahuis
From today, publisher Independent News & Media (INM) will trade as Mediahuis Ireland. Further to the INM purchase by the Belgian-led Mediahuis European group from Denis O’Brien two years ago, the rebrand forms the next chapter for the Irish publisher. The rebrand is supported by a new brand positioning, using the tagline ‘Moving ideas forward’. […]
ASAI appoints O’Gorman to chair ad complaints
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body responsible for promoting high standards in marketing communications, has appointed Brian O’Gorman as the new chairperson of its complaints committee. He will replace Professor Bairbre Redmond, who is stepping down from the role in June after 17 years. The complaints committee is a completely […]
Sky to show animated Riverdance movie
Irish youngsters will be able to enjoy the wondrous spectacle of Riverdance soon as the cartoon version of the stage dance show will be screened exclusively in Ireland and the UK on Sky Cinema and Sky’s Now streaming service from Friday, May 28. Riverdance: The Animated Adventure was directed by Eamonn Butler and Dave Rosenbaum. […]
Cunningham in ad drive for Toyota
Game of Thrones star Liam Cunningham fronts a new TV commercial for Toyota Ireland. Created by Javelin, the ad is part of an integrated brand campaign for the Japanese car brand. The campaign, ‘You’ll Never Take a Wrong Turn with Toyota’, aims to dispel the confusion among new car buyers and presents the hybrid as […]
