As part of the Ireland for Ukraine media coalition campaign, Virgin Media Television are to broadcast a documentary next week which follows Irish band Aslan as they work with the Irish Red Cross to bring together members of the Ukrainian community in Ireland new and old to record a charity single to support the people and country in their time of […]
ArchiveJune, 2022
Paramount+ added to Sky Cinema
Sky Cinema subscribers in the UK and Ireland are now able to stream Paramount+ on Sky platforms as part of their current subscription at no extra cost. It means all Paramount + TV shows and films are included with Sky Cinema, such as a line-up of popular classic movies, new and original entertainment, iconic shows […]
Safefood research backs junk food ads clampdown
People in Ireland would back a ban on unhealthy food advertising to tackle increasing rates of overweight and obesity, a new Safefood report shows. The research points to 80 per cent of those interviewed agreeing that junk food ads aimed at youngsters should be banned, while 70 per cent support restrictions on marketing of unhealthy […]
Mike Garner leaving Core to go it alone
Highly-acclaimed advertising creative Mike Garner is to leave Core in July and set up his own creative consultancy, working directly with clients and other agencies. Mike Garner Consulting will aim to provide creative resource with a strong emphasis on advertising effectiveness. Garner said the move was prompted by some clients wishing to work directly. He will […]
Mindshare rolls out Brennans NFTs
GroupM’s Mindshare have launched a new campaign bringing Brennans Bread into the world of NFTs and specifically targeting the Generation Z consumer audience. What is an NFT? The letters stand for non-fungible token. NFTs allow people to buy and sell ownership of unique digital items and keep track of who owns them using the blockchain […]
Dentsu’s Merkle acquires Pexlify
Dentsu has agreed a deal to acquire Pexlify, the Salesforce consultancy based in the UK and Ireland. Pexlify will join Merkle, Dentsu International’s data-driven customer experience management (CXM) company. The deal boosts Merkle’s existing Salesforce capabilities, adding scale and additional geography in the UK and Ireland for B2B and B2C clients. Details surrounding the value […]
Sheehan heads IAPI climate action group
Sustainability specialist Elizabeth Sheehan is working with the Institute of Advertising Practitioners in Ireland (IAPI) in leading Ad Net Zero Ireland, the first international chapter of an industry-wide initiative first launched in the UK in 2020. The climate action initiative calls on creatives to use their influence to promote more sustainable consumer choices. Sheehan is […]
Kantar names Apple as world’s top brand
Apple sits on top of the Kantar Brand Z ranking for the world’s most valuable brands and is on track to become the first trillion-dollar brand. With a value of $947.1 billion, Apple stands out for its differentiation and diversification across its hardware, software and services portfolio. Google moves up to second place and is […]
Mindshare brokers tasty TV deal for Tesco
This week marks the launch of Tesco Ireland’s sponsorship of RTÉ One’s new summer cooking show, All Fired Up, fronted by Dublin chef, Nico Reynolds. The six-part series airs in a prime-time evening slot on Tuesdays at 7pm from June 14. Fire Pit, Tesco’s speciality BBQ range, top and tail the show in which Reynolds […]
Madden named Enterprise Ireland top student
Annie Madden, co-founder of FenuHealth and a graduate of UCC, has been named Enterprise Ireland’s 2022 student entrepreneur of the year. FenuHealth, based in Co Meath, produces powdered supplements that are added to feed to help prevent and resolve stomach problems in horses and ponies. The awards are open to all third-level institutions across the […]
Sally Rooney’s tale used to entice tourists
Ireland is wowing viewers of the new TV adaptation of Sally Rooney’s novel Conversations With Friends, now airing on BBC Three in the UK and streaming on Hulu in the US. After the TV adaptation of Rooney’s Normal People in 2020, Tourism Ireland worked again with Element Pictures, to create a short behind-the-scenes film for […]
Thinkhouse makes film on protecting Irish seas
The Fair Seas environmental group hired Thinkhouse to create a short film about the benefits of a healthy sea for communities around Ireland. Letter From The Sea is a two-hour film released to mark World Oceans Day (June 8th) and EU Oceans Week, along with a scientific report from Fair Seas on the need to […]
IAPI announces third annual FFF winners
The Institute of Advertising Practitioners in Ireland (IAPI) have announced the recipients of the third annual Female Futures Fund (FFF). As a result of the exceptionally high standard this year, it was decided to widen the final number of recipients from 25 to 28. The winners will take up the leadership programme developed by IAPI […]
