Diageo’s flagship stout brand Guinness topped the latest BrandShout ad recall survey for July with German discounter Aldi in second place, up from seventh spot in June. Lidl was joint second, with Coke/Diet Coke and Vodafone sharing fourth position. Next in line were Bank of Ireland and Premier Lotteries’ National Lottery, both in sixth place, […]
ArchiveJuly, 2022
Tubs up as morning show figures rise
Radio audience figures released in the latest Ipsos Joint National Listenership Research (JNLR) survey indicate strong results for breakfast and mid-morning shows with RTÉ Radio 1, 2fm, Today FM and Newstalk all adding listeners in the 12 months to the end of June. Ryan Tubridy now has 369,000 listeners, having made gains in the last […]
Sky Glass set to be rolled out in August
Sky Ireland will launch its new TV, Sky Glass, at the end of August. Available in a range of sizes and colours, Sky Glass is the only TV with Sky inside, allowing customers to get Sky TV over wi-fi, removing the need for a satellite dish or set-top box. Customers simply plug, pair and play to […]
Premier Sports announce PL new season ties
With the start of the new Premier League (PL) season almost upon us, Premier Sports has confirmed it will broadcast seven live 3pm Saturday fixtures in August and September exclusively live in the Republic of Ireland. The first game on August 6 features Leeds United at home to Wolves as the Yorkshire club look forward […]
OOH’s role in back-to-school campaigns
The 2021 back-to-school shopping season came with many challenges for both families and the marketers that wanted to reach them. This year, parents face a different type of threat, inflation. To help brands get a take on current trends, Talon Ireland surveyed more than 200 Irish families with children in school to find out their […]
Talksport to stream live PL games in Ireland
The British Talksport radio station has won an exclusive package of digital audio rights to stream live commentary of Premier League (PL) matches in the Republic of Ireland for the next three seasons. The rights deal will allow brand owners to target PL fans in Ireland, including a title sponsorship and other packages during Saturday’s […]
Core launches new performance unit
As a result of increased business focused on performance marketing, Core has commissioned 50 digital specialists to create Core Performance. With a specific focus on marketing effectiveness, Core Performance is addressing a challenge faced by many marketing directors – measuring the return on digital investment. The new unit is led by Conor Murphy (above). The […]
Audi backs Second Captains on Radio 1
RTÉ Media Sales has announced Audi Ireland as sponsor of Second Captains Saturday on RTÉ Radio 1, Saturdays 10am-11am, for an disclosed sum. A first-time sponsorship for the show, the eight-episode radio series starts this weekend with the sponsorship lasting for the duration of the show’s limited run, until it finishes in September. Second Captains […]
Tourism Ireland supports Torode’s TV series
Celebrity cook and restaurant owner John Torode will showcase Ireland in the UK with a new food and travel TV series. John Torode’s Ireland will begin airing on the Food Network UK this evening (July 21). It will also be available on Discovery+. The six-part TV series will follow the MasterChef judge as he tours, tastes […]
Nurofen seeks relief with long lasting ads
When devising the new out of home (OOH) campaign for the launch of Nurofen Long Lasting, the idea emerged that longer pain relief requires a longer poster. So the brand organised a takeover of the 240 sheets in Ranelagh and Terenure. Comprising five 48 sheets the 30-metre-wide displays involved a special extended build showing capsules’ […]
Rob Kearney for Crumlin fundraiser
Former Leinster, Ireland and Lions rugby player Rob Kearney will be the guest speaker at The Round Room in The Mansion House on Dawson Street for a night of celebration on Saturday, September 10 with all net proceeds going to the Children’s Health Foundation Crumlin (CHFC) in the hope that two new ultrasound machines can […]
Littlewoods rebrands as Very
Littlewoods Ireland has officially rebranded to Very, bringing it into alignment with The Very Group’s lead retail brand in the UK. As a GAA title sponsor, the new Very identity was on display in sideline ads in Croke Park at the All-Ireland Hurling final between Limerick and Kilkenny at the weekend. The rebrand marks a […]
Publicis to handle HSE’s Quit campaign
After a competitive pitch, Publicis Dublin has been appointed to handle the next chapter of the HSE Quit ad campaign account. The account was previously handled by Folk Wunderman Thompson. The HSE’s Quit Service has helped thousands of people quit smoking by providing tailored support from Stop Smoking Advisors online, in person and over the […]
