Sky Ireland and Virgin Media Television have signed a new long-term partnership securing carriage of VMTV channels and on-demand content on all Sky TV products until 2027. The deal includes Sky Glass, when it is launched in Ireland later this year. Sky Ireland CEO JD Buckley said the deal means Sky customers can access Virgin […]
Archive2022
Katie Taylor fight creates new record for DAZN
In an already historic night that saw Irish boxer Katie Taylor edge out Puerto Rica’s Amanda Serrano in an epic brawl to retain her undisputed world lightweight crown, an unprecedented audience of 1.5 million tuned in globally on pay per view channel DAZN to set a new record. The fight was broadcast from a sold-out […]
Fuel builds by acquiring Cork agency LGE
Events management agency Fuel run by Brian McDermott and Jamie Deasy has acquired Cork-based agency Leigh Gillen Events (LGE) for an undisclosed sum. The company’s expansion into Munster comes at a time when brands globally are looking for new and innovative ways to engage with customers and employees, with a higher reliance on tech. The […]
Marketer award returns with new sponsor
The premier competition honouring Ireland’s top marketers, Marketer of the Year (MotY), returns after a two-year break due to the pandemic with brand communications agency Dynamo as sponsor. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment create winning strategies for their brands. In all, 27 leading Irish […]
Aldi signs up to Electric Picnic
German discounter Aldi has signed a three-year deal with Electric Picnic to become the official supermarket partner to Ireland’s premier music festival in place of Tesco. After three years without festivals, Electric Picnic 2022 sold out in minutes and the #TeamAldiIreland will join festival goers in Stradbally, Co Laois in September with a pop-up food […]
Beko & Leinster GAA launch club champion
Beko and Leinster GAA have launched the 2022 Beko Club Champion, an initiative open to all clubs in the province. People are asked to nominate a club or a club member to be in with a chance of winning €1,000 worth of gear. The 2022 Beko Club Champion aims to reward and celebrate local GAA […]
20 Questions: Brian Sheehan, Mediahuis
Brian Sheehan is digital director at Mediahuis Ireland. He had a similar role at Joe Media where he was also in charge of advertising operations. He previously worked on the client side in display advertising with Paddy Power Betfair and in customer service and broker support at Standard Life. 01 What was your earliest ambition? […]
IMRO radio awards open for entries
The IMRO Radio Awards 2022 are open for entries with as many as 41 categories spanning music, speech, news, programmes and personalities recognising those involved in radio across Ireland on-air and behind the scenes. After two years as a virtual ceremony, the awards return in-person for an event at the Lyrath Estate in Kilkenny in […]
ASAI received 1,450 complaints last year
A total of 1,450 written complaints about 959 ads were received by the Advertising Standards Authority for Ireland (ASAI) in 2021, the industry body’s annual report indicates. It represents a 12 per cent decrease on the number of complaints received the previous year. The travel and holiday sector attracted the biggest number of complaints with […]
Cooper airs weekly podcasts on GoLoud
Bauer Media Audio has launched a new GoLoud podcast hosted by Matt Cooper. Magnified with Matt Cooper comes from his own kitchen and features interviews with guests from across the worlds of entertainment, business, sports and politics. Cooper presents the Last Word drivetime show on Today FM and is a columnist with the Daily Mail […]
Center Parcs’ Aqua Sana named top spa
Aqua Sana at Center Parcs Longford Forest took the top prize at the Irish Tatler Wellbeing & Spa Awards announced at an event at Dublin’s Marker Hotel. Guests enjoyed a lunch prepared exclusively for the occasion by the Marker’s executive chef Gareth Mullins. The awards are aimed at saluting excellence and innovation in Ireland’s wellness […]
B&A’s Larry Ryan to speak at AAI event
Behaviour & Attitudes director Larry Ryan is the guest speaker at this week’s Toolkit webinar hosted by the Association of Advertisers in Ireland (AAI). Ryan will speak about using research and insights to plot a safe route out of Covid. The talk is based on how B&A helped the National Concert Hall (NCH) develop a […]
Kellogg’s GAA Cúl Camps return as normal
Kellogg and the GAA are bringing back the Kellogg’s GAA Cúl Camps at full capacity this year following Covid-19 restrictions. The highly popular camps for youngsters aged six-13 will kick off on Monday, June 27 and will run up to August 26. The camps were launched by Mayo footballer Tommy Conroy and Antrim camogie player, […]
