Creative agency The Public House have helped the Absolut Company launch a new global campaign for Kahlúa. The ads get to the heart of the coffee liqueur’s brand’s playful personality, celebrating three serves: the espresso martini, frozen mudslide and white russian. The aim of the campaign is to reposition Kahlúa in the treat space for […]
Archive2022
Just Eat reunites Logan with McDonald’s
One of Ireland’s best known Eurovision singers Johnny Logan has been reunited with McDonald’s to launch the new McCrispy on the Just Eat food delivery platform. The new campaign features Logan, who first starred in McDonald’s Eurosaver ad in 2007, created by Cawley Nea\TBWA, tucking into the new McCrispy with a side of fries and a […]
Most Irish people won’t pay for Twitter
A study by Core shows that 92 per cent of the Irish people who use Twitter will not pay the €8 monthly subscription fee the company now owned by Elon Musk (pictured) plans to introduce. The latest Core Consumer Mindset report says that about 700,000 people in Ireland are said to use Twitter daily and […]
Eir to sponsor hurling for next five years
Mobile phone brand Eir is the new sponsor of the GAA Hurling All-Ireland Senior Championship for the next five years. The value of the deal was not disclosed. The French-owned company has been a partner of the GAA since 2011. Among those in Croke Park for the announcement were Limerick hurling captain Declan Hannon and […]
Folks earns new three-year Bord Gáis deal
Creative agency Folk Wunderman Thompson has been awarded a three-year extension to its current contract with Bord Gáis Energy (BGE). Folk will continue to provide BGE with strategic and creative in helping their client transform their offering and reposition from a company providing not just energy but also market solutions to their customers. Together with […]
IAPI appoints Cashen and Brannigan to board
Following its annual general meeting, the Institute of Advertising Practitioners in Ireland (IAPI) has appointed Chris Cashen and Adam Brannigan as board members. Cashen, who is managing partner for strategy at Mindshare, takes on the institute’s agency leader role, while Brannigan, who works as an account director at Goosebump, now chairs Futureheads. In accepting the […]
Supermarkets lead November Brandshout
With Christmas fast approaching, the leaderboard for the November Brandshout study is dominated by supermarket advertisers with Lidl, Aldi, Dunnes Stores and Tesco taking the top four spots. German discounters Lidl and Aldi retained their first and second positions in October with Dunnes moving up from fourth place to third and Tesco remaining fourth. Vodafone […]
Ringers’ IHF campaign slams junk food ads
Ringers Creative has launched an advocacy campaign for The Irish Heart Foundation (IHF) with a film of children talking about junk food ads and how they make them feel as its centrepiece. The audio clips were shared with music producer Jack Colleran who created an original track. Ross Killeen’s Motherland produced the film with Peter […]
Red C wins research grand prix award
Red C and Karen Nelson Field’s Amplified Intelligence won the grand prix for its social deficit campaign at the Marketing Society annual research excellence awards. The two agencies also came out on top in the advertising and advertising media research category. Opinions won the brand development and strategy award for its work for Kerry Foods. […]
IAPI starts Effies 2023 countdown
The Institute of Advertising Practitioners in Ireland (IAPI) has begun the countdown to Effie Awards Ireland 2023 after a one-year hiatus. This week’s in-person launch held at the Lighthouse Cinema was attended by over 150 advertising executives. The event featured the story of the award-winning Vodafone ‘Come Together’ campaign launched in 2020. Vodafone’s Niall Reynolds […]
PR discuss comms “in a time of flux”
Leading communications in a time of flux is the theme of the Public Relations Institute of Ireland’s annual conference taking place next Wednesday and Thursday. The online event will have speakers from Ireland and overseas. A seven-hour programme across the two days features 18 speakers, six subject areas, three case studies and two-panel discussions. The […]
TABS inaugural lunch raises €25,000
The Advertising Benevolent Society (TABS) raised €25,000 from its first charity lunch held in September. TABS is a completely voluntary organisation and all funds raised will go directly where they are needed most, supporting people from Ireland’s advertising industry and their families who may need help, advice, or financial support during times of difficulty. Funds […]
Three stages support for city buskers
Three is set to sponsor City Stages, a new music venture aimed at supporting Irish musicians currently performing on city streets by helping to progress their careers to the biggest stages in the country. The first City Stages gets underway this weekend with some leading buskers performing at Three’s Cruises Street store in Limerick at […]
