WPP’s newest and largest GroupM global agency, EssenceMediaCom, has been formally launched with “an ambition to deliver marketing breakthroughs for their clients”. The new agency combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. EssenceMediaCom comprises 10,000 people across 120 offices worldwide and is led […]
ArchiveJanuary, 2023
Publicis acquires 49 per cent of Core
French advertising network Publicis Groupe has upped its stake in Core marketing communications from 16 per cent to 49 per cent. Core, which is headed up by chief executive Aidan Greene (above), claims billings in excess of €200 million and has around 320 employees. Clients include AIB, National Lottery, An Post, Fáilte Ireland, HSE, Sky […]
Consumers a little more confident
With a slight easing in inflation, consumer confidence again saw a slight improvement in December, Behaviour & Attitudes reports in the latest wave of its B&A Consumer Confidence Barometer. With inflation easing since October, consumer confidence saw a further, slight increase from -67 in November to -65 in December, B&A director Jimmy Larsen said. However, […]
Aer Lingus goes with céad míle fáilte
Aer Lingus has announced a new advertising message entitled ‘You’re Very Welcome’ created by Droga5 Dublin. It is the first Aer Lingus brand campaign in over seven years. It involves a TV ad, digital and social and activity across the airline’s own channels. The ad takes place on an Airbus A330 aircraft which Aer Lingus […]
Guinness heads latest Brandshout
Guinness was the most recalled ad in January, the Brandshout poll shows. The stout brand moved up from fourth place in December, followed by Lidl, Dunnes Stores and Aldi, with Coke and SuperValu sharing fifth spot. BrandShout is conducted by Ipsos for Marketing.ie and is based on interviews with a new national panel of 1,000 adults […]
Ian Byrne to step down at VMTV
Virgin Media Television’s director of digital and commercial enterprises Ian Byrne is stepping down from his role next month after eight years with the company. He joined VMTV in 2014 before he was formally appointed to his current role in 2018. During this time, he headed up the company’s advance into addressable TV advertising in […]
Radio recorded €158m in revenue
Irish radio achieved revenues of €158.1 million in 2022, up nine per cent on the previous year, figures released by Radiocentre Ireland indicate. The total advertising market in Ireland is estimated to have had revenue growth of two per cent in 2022. Revenue growth was recorded across various categories with retail up by 20 per […]
Global retains €45m CIÉ contract
Global Media & Entertainment (Ireland) has retained the CIÉ Outdoor Advertising contract following a competitive public tender process. Valued at around €45 million, it is rated as Ireland’s most lucrative out of home (OOH) contract. The deal will run for a period of five years with an option for CIÉ to extend the contract for […]
Robbie Williams fronts for Felix
British rock star Robbie Williams has been hired by Swiss multinational food company Nestlé as an ambassador for the Purina Felix cat food brand across Europe. In a campaign by AFG, Williams voices the antics of the playful Felix character with a track called ‘It’s Great To Be a Cat’ alongside a live orchestra celebrating […]
IAPI to launch Cannes Young Lions
The Institute of Advertising Practitioners Ireland (IAPI) will launch Cannes Young Lions 2023 at a breakfast event in the Odeon Cinema at Point Square in Dublin on Tuesday, February 24. The event will showcase changes made to this year’s format, updates on the competition, what sponsors are looking for and hints and tips from on […]
Vodafone sponsors Six Nations’ TV coverage
Virgin Media Television and RTÉ have announced broadcast details of their joint Guinness Six Nations coverage, allowing Irish rugby fans get to watch every game in the tournament live and free to air. Kicking off on Friday, February 3, this year’s Vodafone-sponsored TV coverage will include all fixtures from Ireland men’s, women’s and U-20s tournaments. VMTV […]
MediaCom pushes Sky’s The Last of Us
MediaCom Ireland is handling the launch of the HBO mini-series The Last of Us showing on Sky Atlantic and streaming on Now. The post-apocalyptic drama based on the best-selling video game of the same name stars Chilean-American actor Pedro Pascal, famous for his role in Narcos, and Bella Ramsey, the English actress who starred in […]
Sponsorship spend set to return to €212m
Following a year when Ireland’s sponsorship market improved by nine per cent to €196 million, agency Onside Sponsorship expects further growth of eight per cent in 2023 to €212m, surpassing the €200m threshold first reached in 2018. Just over half of sponsors intend to increase spend levels this year, broadly in line with last year’s […]
