Paddy Power marketing boss Michelle Spillane has been named by the Marketing Institute Ireland (MII) as its national marketing champion. The award recognises her long-standing contribution to marketing excellence, business and leadership, alongside proven innovation and contribution to the wider business and marketing community. Recognised Spillane will be formally recognised at the institute’s CMO Summit […]
ArchiveSeptember, 2026
Shane McGonigle resigns as MII boss
Marketing Institute Ireland (MII) has announced in a statement that Shane McGonigle is to step down as its chief executive officer after four years in the job. McGonigle will leave the institute shortly before Christmas to take up a global CMO role in the technology sector. An interim CEO will soon be announced by the […]
20 Questions with Caitríona Ní Laoire, Core Creative
Caitríona Ní Laoire is managing director of Core Creative, part of the Core marketing communications agency group. She assumed the role in 2021 having held senior account roles at BBDO Dublin and Rothco (now Accenture Song’s Droga5). She has led the agency through sustained growth and recently secured new business in the form of Energia, […]
Boots ads mark life’s ‘brutiful’ moments
Boots has launched a new brand platform with its ‘Give it Some Boots’ campaign. The platform encourages consumers to have the confidence to turn up the volume on life with the trusted expertise of Boots behind them. The platform celebrates life’s ‘brutiful’ – beautiful and brutal – moments, and the role Boots can play. The […]
Kingsbridge targets patients down South
Marketing Network has rolled out a new integrated campaign for Kingsbridge Private Hospital (KPR) entitled ‘Some Things Are Worth Talking About’. The work is the group’s first campaign targeting patients with private medical insurance living south of the Border and was developed across Marketing Network’s Rage Creative and its sister company, Tilt Digital. The campaign […]
Laudhaus scores awards hat-trick
Irish sonic branding agency Laudhaus has won three awards at this year’s International Sound Awards (ISA) in Hamburg, with three separate projects recognised. Heineken Greenlight and The Sound of Foxes Bow Irish Whiskey won in the audio branding category, while the University of Limerick’s UnLeash Your Best campaign won in the audio marketing category. Achievement […]
MotY entries close this Thursday
Ireland’s top marketers are reminded that there are just over two days left to enter this year’s Marketer of the Year (MotY) competition. The judges will be looking for Irish marketers who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants should have a track record of driving growth […]
Brill Building brings homeless issue into Focus
Focus Ireland has installed a telescope in St. Patrick’s Park in Dublin city centre inviting the public to explore the sky and reflect on the scale of child homelessness in Ireland. The specially adapted Dobsonian telescope, equipped with a digital viewfinder, allows users to view the stars in the sky above the capital 24/7 and […]
TAM Showcase in two weeks time
TAM Ireland will host a talk on how media planning decisions helped TAMI winners achieve strong returns with a panel of industry experts, including Lynn Callan, Eileen Leahy, Ryan Reid, Catherine Marley and Sarah Taylor. A Q&A session with Leigh Cunningham, Havas and Lee Martin from Mediahuis will centre on the grand prix wins for […]
BGE again backs Virgin’s home series
Bord Gáis Energy (BGE) has renewed its sponsorship of Virgin Media Television’s Help Me Buy a Home, returning for the new season with an expanded on-screen presence designed to help Irish homeowners better understand retrofit, home energy upgrades and solar. The series returns on Sunday, September 20th at 9pm on Virgin Media One and Virgin Media […]
Two weeks to go to MotY deadline
Ireland’s top marketers are reminded that there are just over two weeks left to enter this year’s Marketer of the Year (MotY) competition. The judges will be looking for Irish marketers who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants should have a track record of driving growth […]
Boys+Girls spreads kids joy of Jacob’s
Jacob’s has a new campaign called ‘Bakes It Better’ created by Boys+Girls. The campaign focuses on the realities, frustrations and humour of everyday family life. It moves away from the polished portrayals of family life often seen in food ads, and instead focuses on moments when things go wrong, and how a Jacob’s biscuit can […]
Vodafone offers SMEs pitchside ads
Vodafone Ireland is seeking entries for its ‘See Your Business Pitchside’ contest. Now in its fifth year, the competition which is open to Vodafone Business owners, has seen over ten SMEs receive up to €300,000 worth of free stadium advertising. Brand owners are offered pitchside ads with their names appearing on screens around the Aviva […]
