The Irish Times has unveiled a new identity across its podcast portfolio, aimed at creating a more cohesive and distinctive visual presence for listeners wherever they engage with the brand’s podcast content. The refresh, devised by Core Creative, introduces an overarching podcast lock-up and refreshed artwork across flagship titles and new series.
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A new out of home campaign designed to increase awareness of its growing podcast portfolio and drive listening among new audiences. Running across locations such as Dublin Airport, Dublin Bus, and Irish Rail, the ads position the podcasts as ‘Conversations that make waves’ and highlights the breadth of topics and content available to listeners.
The activity will run until the start of November. The initiative extends the latest phase of the brand’s summer of activity, showcasing The Irish Times as a destination for more than news and features. The podcast campaign follows marketing activities to promote the newspaper group’s crosswords and puzzles and app.
