AdGrad uses OOH to promote pitches

PML and JCDecaux AdGrad 2016 Metropanel

The AdGrad class of 2016 from DIT Aungier Street worked with PML Group and JCDecaux in promoting this year’s industry pitches using a Metropanel 6 Sheet designed by the students themselves located just outside the college. The pitches take place in DIT college at 5pm next Thursday. The class of 24 have been split into two teams of 12, Fenomeno and 12th Man.

The teams will go head-to-head in presenting their marketing plans for two brands; Fenomeno’s client is Connacht Gold butter and 12th Man’s is McCambridges bread. Speaking of the AdGrad programme, PML’s Amy Burke says the OOH specialist is proud to have been associated with the DIT MSC advertising programme for 26 years.

Pictured above are course director at DIT Rosie Hand, Alison Sheehy, this year’s class rep for the MSc in advertising, and Amy Burke, marketing executive, PML Group

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