Sarah Probert on what New York agencies can tell us about the future of marketing. Here are some reflections from her recent trip to the Big Apple — and why the same themes kept showing up again and again. After a series of meetings with agencies in New York, one thing quickly became clear to […]
Articles Archive
How wise is brand activism?
Margaret-Anne Lawlor on whether brands should speak out or stay silent on societal issues Should brands get involved in societal issues? Is it their place to speak out and take a stand on issues such as social justice, immigration, and equality, diversity and inclusion? These are key questions that relate to the controversial nature of […]
20 Questions: Róisín Reilly, Bauer Media
Róisín Reilly is group marketing director at Bauer Media Audio Ireland, whose radio and digital brands include Today FM, Newstalk, Spin, Off the Ball and GoLoud. She first joined the group as marketing manager for Today FM in 2014. She previously held PR roles at Littlewoods Ireland (now Very), Heneghan PR and Plunkett Communications. 01 […]
Giving logos more potency
What is the impact of debranding on your logo? Cathal Gillen explains What variables impact logo distinctiveness? New research by Distinctive BAT outlines the key factors that make logos distinctive. Because so much of a brand’s identity cascades from the logo, it can significantly influence a brand’s direction when planning for long-term distinctiveness. The logo […]
Idea to help ease Ireland’s housing crisis
An Irish architectural firm has unveiled a design it claims could help with the housing crisis. Designed specifically for Ireland’s needs, the ‘compact green city’ devised by JFOC Architects is a new way to build affordable, quality homes around public spaces, at sufficient densities to grow communities and support local businesses. The three-storey medium density […]
Storytelling’s power in AI age
John Fanning reviews a new book which claims that at a time of increasing polarisation, conflict, and fragmentation, story has the power to bridge divides and help us tackle pressing challenges Storytelling is an essential ingredient of successful marketing communications but we tend to ignore the substantial body of literature examining the theory and practice […]
How Newstalk resonates with audiences
ADVERTORIAL Newstalk managing editor Eric Moylan explains why talk radio is set to attract more listeners Lead, don’t follow. Since Newstalk’s inception in 2002, that has always been in the station’s DNA. It is the mantra behind the development of our new schedule that launched at the start of February and puts in place the […]
Advertising fundamentals endure – AAI
While artificial intelligence (AI) imposes radical changes on the world of marketing, the fundamentals of advertising endure, David Wheldon, president emeritus of the World Federation of Advertisers (WFA), told the ‘Spotlight – The Future of Advertising’ industry event held to mark the 75th anniversary of the Association of Advertisers in Ireland (AAI). The focus by […]
Ways to win in an AI economy
From pages to protocols, Laughlin Rigby’s advice for marketers in the AI agent economy Artificial intelligence (AI) is reshaping every corner of digital marketing, from search visibility to how consumers discover, interact with, and purchase from brands. The rise of AI Overviews and AI Search means traditional SEO is evolving into AEO (AI Engine Optimisation). […]
What makes audio so sound?
Dael Wood outlines the fourth edition of the Sound Effects study Since 2019, Onic and Dentsu have undertaken research every second year exploring the changes in audio. Media and communications continue to change and over the years we have studied the impact of digital media on audio, the changing shape of audio, and […]
Adland versus reality of Irish life
TAM Ireland, the body that measures TV audiences in tandem with Nielsen Ireland, has released the latest instalment in its adland survey series. The results shine a light on a familiar question: do people working in advertising, also known as adland, see the world differently from the general public, and does that shape how they […]
Plant your brand at Bord Bia Bloom
ADVERTORIAL Connect with a captive audience over five days at Bord Bia Bloom Bord Bia Bloom will celebrate its landmark 20th year in 2026, a momentous milestone for one of Ireland’s most popular outdoor festivals. What began as a celebration of Irish horticulture has flourished […]
Gift OOH ideas for Christmas
Caroline Decourcy, effectiveness director at Talon, writes As the festive season approaches, Irish consumers are already in motion – browsing, planning, and spending. But behind the magic lies a set of behavioural patterns that, when understood, can unlock powerful opportunities for brands. At Talon, we’ve been analysing these patterns to help agencies build smart and effective […]
