Web of Intrigue Hugh Oram talked to Shenda Loughnane of the award-winning Ican agency and Michael Cullen considers why online at last appears to be making a real impact For Shenda Loughnane, managing director of Ican, “Ireland's leading interactive advertising agency”, there are two words which she uses to sum up the current state of […]
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Talent Spotters
Marketers for marketers Michael Cullen spoke with Aldagh McDonogh and Sandra Lawler, whose Alternatives agency has defined outsourcing in Ireland and who now plan to do likewise with marketing training It was while Aldagh McDonogh was marketing director of Coca-Cola and Sandra Lawler was international strategic planner at Irish Distillers that they discovered there was […]
