Creative Culture
Articles Archive
Dishing up TV fare for a new era
Michael Cullen spoke to Ed Sawday about how the Sky brand is marketed in Ireland
Tween phenomenon
Tween phenomenon Dr Margaret-Anne Lawlor on the pre-teenage market – too old for toys, too young for boys Miley Cyrus, the Jonas Brothers, Taylor Swift and Zac Efron have all become household names largely due to the fervent support of the tween market. Largely ascribed to JRR Tolkien, the label describes the ‘in between' age […]
Sport goes on scoring
Sport goes on scoring David Coyle plays up the consumer draw that sport offers brand owners, particularly in a downturn Brian O'Driscoll lifting the cup celebrating Ireland's Six Nations win against Wales marked the end of the recession in Ireland. Leinster's win against Leicester to become Heineken Cup Champions surely marks the beginning of Celtic […]
Online Update
Online Update PARCEL DELIVERIES Jamie Helly, Dynamo and Howard Kent, marketing advisor, Nightline, with the new Irish courier company’s founders, Dave Field and John Touhy (background) at the launch in Croke Park. Backed by a €1 million campaign, Nightline’s identity was created by Dynamo with advertising by Adept. David Curtin, ex-An Post, handled PR. JNLR […]
End is nigh
End is nigh Frank Corr on troubled newspapers, Myers's trials and Hook's love of Sky+ This column does not want to spread alarm among readers, or indeed the humble scribe, but the bad news is that newspapers, which supply much of its raw material, are under severe threat. It's not just pay cuts at Independent […]
Online Update
Tourism emphasis on targeting home market Failte Ireland hopes to exploit the economic downturn with a major marketing campaign urging people to holiday at home rather than travelling overseas. Research shows that 23 per cent of adults in Ireland were planning to reduce spending on foreign vacations this year, while only one in ten people […]
Lights, action, orchestra…
Lights, action, orchestra… Michael Cullen spoke to Rosita Wolfe about marketing the National Concert Hall and why a revamp of the inside of the Earlsfort Terrace venue is going ahead In the early days of the National Concert Hall, director Fred O'Donovan was interviewed by a young PR exec researching the music market in Ireland. […]
Machosexual meanderings
Machosexual meanderings Kathy O'Meara on why she's chuffed incredible hunks are back in ads with a vengeance Perhaps the jolliest piece of news to emerge in these dastardly days is the much vaunted, nay seismic, return of the hunk to advertising copy. Too long have red blooded laydees been putting up with scrawny androgynous pickings […]
