A TV commercial for a little known Belgian bottled water drowned out the major brands and upset the big guns at the 47th Sharks International Advertising Festival in Kinsale by taking the grand prix prize.
Articles Archive
Media
Change and how agencies are trying to get to grips with the shifting mediascape was the main topic for debate at a industry conference hosted by RTE, Michael Cullen reports
Dishing up TV fare for a new era
Michael Cullen spoke to Ed Sawday about how the Sky brand is marketed in Ireland
Tween phenomenon
Tween phenomenon Dr Margaret-Anne Lawlor on the pre-teenage market – too old for toys, too young for boys Miley Cyrus, the Jonas Brothers, Taylor Swift and Zac Efron have all become household names largely due to the fervent support of the tween market. Largely ascribed to JRR Tolkien, the label describes the ‘in between' age […]
Sport goes on scoring
Sport goes on scoring David Coyle plays up the consumer draw that sport offers brand owners, particularly in a downturn Brian O'Driscoll lifting the cup celebrating Ireland's Six Nations win against Wales marked the end of the recession in Ireland. Leinster's win against Leicester to become Heineken Cup Champions surely marks the beginning of Celtic […]
Online Update
Online Update PARCEL DELIVERIES Jamie Helly, Dynamo and Howard Kent, marketing advisor, Nightline, with the new Irish courier company’s founders, Dave Field and John Touhy (background) at the launch in Croke Park. Backed by a €1 million campaign, Nightline’s identity was created by Dynamo with advertising by Adept. David Curtin, ex-An Post, handled PR. JNLR […]
