Michael Cullen asked Boys+Girls’ partners to explain what makes their style of advertising effective and where they go from here The neon sign on the ceiling above the agency’s boardroom table illuminates clients as to what Boys+Girls espouses. While the branded table cannot quite match for size the bol’shoy stol (big table) used to host […]
Articles Archive
Why lauding rivals can pay dividends
Chris Cashen questions the age-old credo of never giving your competitors an inch by pointing to viable acts of commandment Canadian actor and film producer Ryan Reynolds heaped praise on social media rock stars by tweeting how they live each day in a “digital shit-storm” to get the job done. Social media experts in agencies […]
Compelling ways to ride change
Eimear Fitzmaurice extrapolates three themes from a study by Wunderman Thompson on 100 emerging trends post-pandemic The last two years, much like other crisis points in history, exposed cracks in Irish society that forced us into a state of re-evaluation. A history teacher will point to this period and explain that it was around this […]
How best to achieve job satisfaction
Bernie Keogh starts a New Year column by looking at what US psychologist Carl Rogers can teach Irish marketers about finding a fulfilling career New Year is typically a time of reflection and goal setting. Add to that living through an on-going pandemic and many of us are left wondering if we are really living […]
Ireland: reasons to be cheerful
John Fanning gives Mark Henry’s account of Ireland a century after the Treaty paved the way for a new nation a ringing endorsement Mark Henry will be a familiar name to many Marketing.ie readers from his strategic work with Tourism Ireland, but he may well become a household name after the publication of his impressive […]
Three trends for 2022
Aoife Murphy says New Year resolutions can be distracting. It is because they demand immediate and often drastic change We all know sudden, unplanned change is doomed to fail. That is why when it comes to managing your brands and its communications we should step into the new year with optimism but view it […]
Publicis boss on staying creative
Michael Cullen talked to Geraldine Jones on her plans for Publicis Dublin and some lessons she learned from the Covid-19 pandemic You can tell Geraldine Jones enjoys working in adland. To reflect her passion for the business, she quotes adland veteran and author Paul Feldwick and how he recounts how adland changed from the days […]
World of work facing shifts
Margaret Gilsenan sees major change happening in the workplace as a pent up sequence of events is unleashed As you read this article, I hope we will be sitting at tables of more than six, singing and dancing and starting to see the end of a world dictated by yellow and black signs. What we […]
Christmas books to feast on
John Fanning presents a selection of recently-published books which he believes ought to be included in stockings this Christmas Way back in the 1980’s, I would frequent an Italian restaurant in Lincoln Place on Friday lunchtimes called Bernardo’s. It did not aspire to what is now referred to as ‘fine dining’ but you were guaranteed […]
Marketing Institute ups its game
Marketing Institute Ireland has a whole new strategy as the MII’s recently-appointed chief executive David Field explains in an interview with Michael Cullen Core boss Alan Cox could hardly have imagined the degree of interest the paper he delivered to delegates attending the Marketing Institute CMO conference in the Google Foundry a couple of years […]
Embracing raciness, being contradictory
John Fanning recommends two new books: Paul Feldwick’s Why Does the Pedlar Sing? and Rory Sutherland’s Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life Paul Feldwick joined the iconic London agency BMP in the mid-1970’s as an account planner and worked there for over 30 years where he […]
Aoife Murphy on using purpose properly
Aoife Murphy offers marketers three purpose-positive choices to help give give their brand an edge over competitors Brand purpose is the Marmite of the marketing world. We love to hate brands who get it wrong. But as consumers develop and the value-driven Generation Z starts to build more and more wealth, is it time to […]
Heading for a new ball game
Covid-19 has brought a great deal of financial upset to football. Is the beautiful game under pressure? Michael Cullen writes The Covid-19 pandemic has sparked a reality check on football’s future funding. Europe’s 20 richest clubs have missed out on around €5 billion over the past two seasons, the Deloitte Football Money League survey estimates. […]
