John Fanning reviews Mimi Nicklin’s new book, The Softening Edge, which shows how emotional intelligence can energise employee relations Mimi Nicklin is a marketing specialist and business coach who has held senior strategic and creative positions in such cosmopolitan cities as London, Hong Kong, Singapore, Cape Town and Dubai, where she is now based. Her […]
Articles Archive
Eoghan Nolan’s magical talent
Eoghan Nolan (1957-2021) – An Appreciation by Conor Ferguson “That’s all we have, finally, the words, and they had better be the right ones” – Raymond Carver It was several weeks ago that we heard the news. Eoghan had been in ICU in St Vincent’s Hospital for a few months. It was a relief to know […]
Dynamo goes into a higher branding gear
Management at Dynamo took a long hard look at their business model and once the review was complete they came up with a new plan, as Michael Cullen reports To use an old cliché, every crisis is an opportunity. It would certainly seem that way for Dynamo, the branding agency that recently invested in reshaping […]
Much revered Netflix far from flawless
Chris Cashen writes that while he is a fan of Netflix it may be time to stop apportioning superstar status to the streaming giant Even those living underneath a rock or anyone who broke lockdown by heading to a faraway planet to escape the pandemic would know that The Queen’s Gambit was a phenomenal success […]
Staying in tune key to hit ads
Paul Mallon says Irish brands should jump on the music bandwagon by hiring local talent and give their TV and radio ads more oomph We fall out over signing up international footballers like Jack Grealish and Declan Rice, we cannot agree on the essential elements of a fry-up and get really narked when they claim […]
An Post strives to box clever
Letters had been written off and with more rivals in parcels, An Post had to reinvent itself. Debbie Byrne explains the reboot. Talk to say a dozen or so seasoned marketers about which major Irish brands have got their act together in recent years by proving profitable and capable of generating the right vibes among […]
Be distinct rather than different
Aoife Murphy suggest a new year resolution for Irish marketers – try and make sure your brand stands out as unmistakeable A new year does not have to mean a radical new strategy. 2021 provides Irish marketers with a chance to make their brand distinct in the hearts and minds of consumers. Looking at a […]
2021 – Time to reflect and reset brands
Fiona Field says brands should focus firmly on being one thing and avoid trying to provide consumers with a host of offers As we happily say goodbye to 2020 and usher in 2021 for many of us it is a chance to assess and reset. After all, we are in the business of behaviour change […]
Deloitte’s Acne spots potential in Ireland
Michael Cullen asks Acne’s executive creative director Dylan Cotter to explain why Deloitte came to Dublin with its digital-first agency Dublin’s newest ad agency is Acne. If you guessed that the four letters stand for Associated Computer Nerd Enterprises, you were spot on. Launched in Sweden’s capital Stockholm above a joke shop in 1996, the […]
Fanning on Bezonomics
John Fanning on why a book on Jeff Bezos allows us to understand why we should resist buying anything, least of all books, from Amazon Bezonomics tells the story of the biggest and most valuable company in the world today, Amazon, a business that is just over 25 years old. Founder and CEO Jeff Bezos […]
Impact of what we’re avoiding right now
Margaret Gilsenan looks at the implications of what Irish people are not doing during the current pandemic There is no crystal ball with regard to ‘The Covid’, ‘these extraordinary times’ or whatever descriptor that is put on the current crisis. While it is hard to predict what might happen next, one thing we are […]
Food shoppers buy into a new normal
Valerie Rice on how Ireland’s grocery market has reacted to changing consumer demands since the Covid-19 crisis struck Great food retail has always been about inspiring and exciting consumers in-store. As a former Superquinn executive, it was something that kept me awake at night: creating theatre, bakery aromas, strong displays and winning tastings. However, since […]
Field says it’s time to reset media
Fiona Field argues that given the current mediascape, adland needs to reimagine how parts of the schedule come together Harry Crane may still have a decent fan base online. For those not familiar with Crane, he was the guy who was firmly stationed in a darkened ad agency basement who presented as the media guru, […]
