The Aviva Stadium tour has undergone a revamp with UK design agency Mather & Co hired for the job. The Cheshire-based consultancy specialises in museum, leisure, retail and entertainment projects. Clients include the Olympic Museum, Coronation Street: The Tour, York Minster Revealed, Downton Abbey: The Exhibition and the Royal Mint Experience.
Neither the project’s cost or whether Irish agencies were asked to pitch were disclosed.
Sarah Clarke, managing director, Mather & Co, said the main challenge with the project with the Lansdowne Road stadium was twofold – to showcase the history and heritage of both the stadium’s hosting of football and rugby down the years in a balanced, while maintaining its position as one of the “must-visit destinations in Dublin”.
Clarke said Mather & Co worked with the IRFU and the FAI in developing new interpretative installations in the service tunnel, players’ entrance, pitch entrance, press area, press conference suite, photographers’ room, press reception and corridor spaces along the route to guide visitors to the next part of the tour.
The revamp also included the production of a film for the press conference suite.