Cannes Young Lions get roar of approval

IAPI has announced the Cannes Young Lions teams representing Ireland at next year’s festival. Fourteen of Ireland’s most creative young stars will go on to compete in June 2021 on an international stage against teams from all over the world across seven categories, namely design, digital, film, media, PR, print and young marketers.

Due to the Covid-19 crisis, all entrants presented on Zoom.

IAPI chief executive Charley Stoney said 2020 saw a significant increase in entries for the Cannes Young Lions competition with over 118 teams taking part compared with 105 last year. Entrants were given a 48-hour period to deliver a standout creative campaign for one of three charities including Voice Ireland, CyberSafe Ireland and A Lust for Life.

As regards sharing the seven selected teams’ pitches, it is planned that the winning ideas will be shared with the industry as soon as possible. The organisers will arrange an online alternative to the #CYLIreland winner’s showcase event which had been planned and the details will be communicated of this we will be back in touch.

The sponsors are Core, Choose Radio, Facebook, Independent News & Media (INM), Public Relations Institute (PRII)/Public Relations Consultants Association (PRCA), Pull the Trigger, Sky and Smurfit Kappa. The Young Marketers category is run in tandem with the Marketing Institute and the design category with the Institute of Creative Advertising & Design (ICAD).

And the winners are…