Europe’s advertising industry representative body has responded to tariffs and the threatened trade war by the Trump administration in the US with a statement. The board of the European Association of Communication Agencies (EACA) said that in light of these developments, EACA emphasises the detrimental effects of tariffs on both consumers and businesses. “We do […]
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Telegraph ad series gets inside stories
Independent creative agency The Public House has been hired by Mediahuis to roll out a new campaign for the Belfast Telegraph across audio, out of home (OOH), digital, print, and social. ‘Inside Every Story’ comprises five visuals that the newspaper’s audience placed into the stories they read about, in print and online. The agency has […]
TBWA has fun with Deep RiverRock
Deep RiverRock, the Coca-Cola water brand, which is bottled in County Antrim, has launched a new campaign called ‘That’s Better’ Created by TBWA, the ad cuts through exaggerated claims often made by drink brands, embracing the simple truth: Deep RiverRock won’t make you better at anything except hydrating. Research shows that while consumers know water […]
IAPI’s 14 Young Lions off to Cannes
This year’s 14 winners of the Cannes Young Lions competition has been announced by the Institute of Advertising Practitioners in Ireland (IAPI). The competition aims to provide early-stage career development to young professionals giving them an opportunity to showcase their talent on a global stage at the world famous advertising festival. The selection process involved […]
National Lottery shortlists agencies
The National Lottery creative review has been narrowed down to a shortlist of two creative agencies, Boys+Girls and Folk VML, and Oliver on the production side. Regarded as one of the country’s most sought-after pieces of creative advertising business, the account was put out to pitch by its owner, La Française des Jeux (FDJ), which […]
RTÉ newsletter for Irish advertisers
RTÉ has produced the first issue of its newsletter for advertisers targeting consumers through the use of Irish. Nuachtlitir Thráchtála will be issued periodically by the broadcaster’s commercial department with the aim of supporting and offering guidance to Irish language advertisers, and promoting the use of Gaeilge in the industry. Cliodhna Ní Mhianáin, clearance translator […]
Marketing Society to discuss attention
The fact that attention is critical in modern marketing is nothing news. In 2020, media scientist researcher Dr Karen Nelson-Field of Amplified Intelligence released ‘The Attention Economy’, and it had a huge impact. Now, five years on, marketers look to debunk some of the biggest myths that still exist surrounding attention in marketing. In a […]
Bonfire spreads Drinkaware message
Creative agency Bonfire has rolled out its first Drinkaware campaign around the St Patrick’s Day weekend aimed at encouraging mindful drinking. The campaign’s core piece is a film featuring hip-hop artist Nealo. Shot on Dublin’s coastline, the result is a call-out to embrace positive change: “Life can be beautiful. Change can be powerful. Be kind […]
Stena says “no to crampy travel”
Swedish ferry operator Stena Line has launched its latest campaign, ‘The Stena Line Way’, designed to urge travellers to “say no to crampy travel” and instead embrace the comfort, ease and freedom of travelling by sea. Created in partnership with Acne Dublin, at the campaign’s heart is a 60-second brand video directed by award-winning Sam […]
Invention rolls out refugee message
GroupM x Invention has rolled out a new campaign titled ‘Overwhelming’ for the Irish Refugee Council (IRC) which was selected through an agency vote. The ads aim to raise awareness and compassion for the challenges faced by refugees living in Ireland by fostering empathy and awareness around the often unseen struggles of starting over in […]
Men feel hard done by, Ipsos B&A reports
A majority of Irish men now believe that society has gone so far in promoting women’s equality that they themselves now feel discriminated against. A report by Ipsos B&A and presented at IAPI’s Female Future Fund conference outlined what is driving quite polarised attitudes towards gender, and how Irish marketers need to address this in […]
Dentsu highlights consumer concerns
In the first wave of its Pulse report for 2025, media group Dentsu says the year starts with consumer ambivalence and concerns for future plans. The key findings from the survey show that 72 per cent of Irish adults remain concerned about the ongoing cost-of-living pressure. Cost-of-living is seen as the factor most likely to […]
BBH rolls out new Barnardos work
Childrenʼs charity Barnardos has a new TV ad, created by Bartle Bogle Hegarty (BBH) Dublin, to highlight the challenges some children in Ireland face. Barnardos know that to understand a childʼs issues takes time and work. Itʼs not a quick fix. That forms the basis of the ad, which follows a young boy recounting a […]
