Not everyone in Ireland would be aware that Concern Worldwide is an Irish charity, one which for more than half a century has been involved in helping combat poverty around the world. To connect Irish people more deeply to the brand, and the issue of global poverty, Accenture Song’s Droga5 Dublin created parallels between Irish […]
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Today FM turns to OOH for Oasis gigs
Today FM launched digital outdoor sites near Croke Park for the Oasis weekend gigs. The DOOH sites ran on digital bridges in Drumcondra, on Clonliffe Road, Pierce Street, Amien Street and the North Strand. The campaign tied in with the Bauer Media station’s activity to promote the high-profile concerts, including ticket giveaways and the roll […]
Axa message parks women’s health
Publicis Dublin and insurer Axa has launched ‘Problems Parked’, a social campaign focused on how mental health issues can affect women in Ireland. In 2024, Axa’s Mind Health Report reported that 51 per cent of women are dealing with mental health challenges. The ad is Axa’s way of trying to turn that statistic into a […]
IAPI to host Effie lunch in October
The Institute of Advertising Practitioners in Ireland (IAPI) will host its annual Effie lunch in October highlighting the importance of advertising effectiveness. A steering group for Ireland has been working with IAPI in recent months to improve the Effie programme, culminating in this event. The lunch takes place on Friday, October 17 at the Dublin […]
RSA’s Skybridge walkway at T1
As part of its annual tourism push, the Road Safety Authority (RSA) has taken over the Skybridge the pedestrian walkway at Dublin Airport’s Terminal 1. The campaign, created by Forsman & Bodenfors with media planning by Core’s Spark Foundry, reminds international tourists visiting Ireland to drive on the left and mind their speed. The campaign […]
Folk VML creates new HRI campaign
Creative agency Folk VML has created a integrated campaign for Horse Racing Ireland (HRI), built on a new brand platform titled ‘Racing Runs in Us’. The ads reposition horse racing not just as a sport, but as a deep-rooted expression of Irish culture, community and heritage. The campaign runs across TV, radio, out of home […]
Bonfire wins Kia creative account
Bonfire has been awarded Kia Ireland’s creative advertising following a three-way pitch with Publicis Dublin and Ringers. The pitch was based on a live brief for the launch of the new Sportage, and the campaign will be rolled out imminently. The agency run by co-founder Sean Hynes (above) replaces Focus Advertising on the account. The […]
RTÉ salutes fans at GAA finals
When the final whistle sounds, there’s no time to waste. That’s where dynamic digital out of home (DOOH) comes into its own. Over two consecutive weekends, RTÉ took to the streets with messaging to salute the All-Ireland Senior Hurling and Football champions, delivering real-time creative on digital bridges near Croke Park in Dublin. Triggered instantly […]
Hamill and Nutley set to move to Pluto
Pat Hamill and Mark Nutley are joining Pluto as creative partners in early August. The creative advertising duo have spent the past six-and-a-half years working in a similar role at Goosebump. Prior to that, they spent over 17 years at Irish International and its subsequent owner, BBDO, where they worked more or less exclusively on […]
Epic calls out Hollywood with scam trailer
As long as Hollywood has been making movies, they’ve been telling the same story about the Irish. We’re almost always a joke or a punchline, and when a new film trailer hit cinemas, socials and out of home posters recently, it sparked outrage online. The trailer that left viewers crying “Can’t write, I got sick […]
123.ie runs with new Athletics Ireland ad
Irish insurance brand 123.ie has launched a new TV campaign marking its extended sponsorship with Athletics Ireland – and this time, it’s doing it with a wink, not a wall of words. The 20-second spot features European medal winners Sharlene Mawdsley and Kate O’Connor showcasing their talent as comedian Aine Gallagher chases after them. The […]
Hegarty to chair this year’s PANI jury
Sir John Hegarty is to chair the jury for this year’s Publicity Association of Northern Ireland (PANI) creative awards, which are now open for entry. Hegarty, a co-founder of Bartle Bogle Hegarty, is one of adland’s most admired talents. He is perhaps best known as the brainchild behind Audi’s ‘Vorsprung durch Technik’ slogan and the […]
Grey creates Toymaker for Vodafone
Vodafone Ireland has partnered with Grey London to unveil its new campaign. ‘The Toymaker’ TV commercial aims to pull at the heartstrings by showing the human connection powered by Vodafone’s home broadband. The TVC aims to shift the brand perception, to not just be seen as a mobile provider, but also a reliable broadband supplier […]
