The fact that attention is critical in modern marketing is nothing news. In 2020, media scientist researcher Dr Karen Nelson-Field of Amplified Intelligence released ‘The Attention Economy’, and it had a huge impact. Now, five years on, marketers look to debunk some of the biggest myths that still exist surrounding attention in marketing. In a […]
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Bonfire spreads Drinkaware message
Creative agency Bonfire has rolled out its first Drinkaware campaign around the St Patrick’s Day weekend aimed at encouraging mindful drinking. The campaign’s core piece is a film featuring hip-hop artist Nealo. Shot on Dublin’s coastline, the result is a call-out to embrace positive change: “Life can be beautiful. Change can be powerful. Be kind […]
Stena says “no to crampy travel”
Swedish ferry operator Stena Line has launched its latest campaign, ‘The Stena Line Way’, designed to urge travellers to “say no to crampy travel” and instead embrace the comfort, ease and freedom of travelling by sea. Created in partnership with Acne Dublin, at the campaign’s heart is a 60-second brand video directed by award-winning Sam […]
Invention rolls out refugee message
GroupM x Invention has rolled out a new campaign titled ‘Overwhelming’ for the Irish Refugee Council (IRC) which was selected through an agency vote. The ads aim to raise awareness and compassion for the challenges faced by refugees living in Ireland by fostering empathy and awareness around the often unseen struggles of starting over in […]
Men feel hard done by, Ipsos B&A reports
A majority of Irish men now believe that society has gone so far in promoting women’s equality that they themselves now feel discriminated against. A report by Ipsos B&A and presented at IAPI’s Female Future Fund conference outlined what is driving quite polarised attitudes towards gender, and how Irish marketers need to address this in […]
Dentsu highlights consumer concerns
In the first wave of its Pulse report for 2025, media group Dentsu says the year starts with consumer ambivalence and concerns for future plans. The key findings from the survey show that 72 per cent of Irish adults remain concerned about the ongoing cost-of-living pressure. Cost-of-living is seen as the factor most likely to […]
BBH rolls out new Barnardos work
Childrenʼs charity Barnardos has a new TV ad, created by Bartle Bogle Hegarty (BBH) Dublin, to highlight the challenges some children in Ireland face. Barnardos know that to understand a childʼs issues takes time and work. Itʼs not a quick fix. That forms the basis of the ad, which follows a young boy recounting a […]
Ringers turns Japanese for new Smithwick’s ad
Tokyo’s original Irish musician Kozo Toyota and a Dublin barman, Hugh Hourican of the Boar’s Head, are at the centre of a new brand campaign for Diageo’s Smithwick’s ale entitled ‘Originals Find Originals’. A pint of Smithwick’s red beer has been synonymous with Kilkenny since 1710 but now its 315-year-old tradition is extending to Japan […]
Doherty steps down from Bonfire
Ian Doherty is to step down as managing partner at Bonfire, the agency he co-founded with creative director Seán Hynes twenty years ago. Hynes will take full ownership of Bonfire and continue to lead the agency and its creative output. The duo have worked together for 27 years having teamed up at Bates Ireland, better […]
IAPI launches Young Lions competition
This year’s Young Lions competition was launched by the Institute of Advertising Practitioners in Ireland (IAPI) at an industry event in the Lighthouse Cinema. The event featured insightful presentations and a panel discussion with contributions from the category sponsors. Charley Stoney, CEO, IAPI, kicked off proceedings as one of her last tasks before she becomes […]
Siobhán Masterson new IAPI boss
Agency representative body the Institute of Advertising Practitioners in Ireland (IAPI) has appointed Siobhán Masterson as its new chief executive. She will take up the CEO role on February 17. Former commercial and marketing executive director at the RDS, she was also global senior director of external affairs and communications at Kerry Group plc and […]
Aer Lingus lands in Uncommon
Aer Lingus has again appointed an agency in the UK to handle its creative work. London-based Uncommon Creative Studio (UCS) has picked up the airline’s global account. UCS, which is 51 per cent owned by French group Havas, already acts for the International Airlines Group (IAG) in handling British Airways. The agency, which was recently […]
Hayes to depart Wavemaker
David Hayes has announced his resignation as chief operating officer at media agency Wavemaker and from its parent company GroupM. In a message posted on LinkedIn, Hayes said it had been a big decision for him as he had spent a large part of his working life across various roles in WPP. “If I’m being […]
