Bank of Ireland is investing over €2 million in a campaign targeting consumers moving banks as KBC and Ulster Bank prepare to exit the market. Called the ‘Big Move’, the ads are across TV, radio, print, out of home, digital and social media. The campaign directs bank customers to various supports and an online hub […]
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Lidl and RSA appoint new creative agencies
The Road Safety Authority (RSA) and German discounter Lidl have assigned new agencies to handle their creative advertising accounts. RSA has appointed In the Company of Huskies following a competitive review. The authority had been with BBDO Dublin, previously Irish International, in recent years after its move from Belfast agency Lyle Bailie. Lyle Bailie, which […]
ASAI received 1,450 complaints last year
A total of 1,450 written complaints about 959 ads were received by the Advertising Standards Authority for Ireland (ASAI) in 2021, the industry body’s annual report indicates. It represents a 12 per cent decrease on the number of complaints received the previous year. The travel and holiday sector attracted the biggest number of complaints with […]
Fanning to address IAPI breakfast
John Fanning will speak at an Institute of Advertising Practitioners in Ireland (IAPI) breakfast on the subject of ‘Too Many Algorithms, Not Enough Serendipity’. He will explore possible solutions based on the idea that the problem did not start with the digital economy in the 21st century, but with the financialisation of the economy in […]
Core supports autism with new AsIAm ads
Core continues their collaboration with Ireland’s national autism charity, AsIAm in a campaign highlighting the barriers autistic people face in education, work and across society generally. The ads aim to improve understanding of autism, which directly impacts on one in 65 people in Ireland. AsIAm is chaired by former Core chief executive Alan Cox. The ‘Same […]
Digital spend up 27% to €830m
Digital ad spend in Ireland grew by 27 per cent last year, figures released by IAB Ireland as part of the PwC Online Adspend Study shows. Total digital ad spend was €830m in 2021. Online display advertising grew by 40 per cent to €498m, with social and video cited as the main drivers. Spend on […]
Orlando Wood returns to Dublin for talk
British adman and writer Orlando Wood returns to Dublin next month in a talk jointly hosted by the Marketing Institute and Boys+Girls. The breakfast event is in the Marker Hotel at 8.30am on Thursday, May 5. Wood’s new book, Look Out (IPA), is a further exploration into advertising effectiveness and examines how adland can make […]
IAPI announces top Effie performers
IAPI has released the Effie Awards Ireland Index for 2021 with league tables of the top agency and brand achievers. The index identifies and ranks all the contenders by analysing winner and finalist data from the recent Effie Awards. The awards provide Ireland’s agencies and marketers with their first chance to pitch themselves against their […]
TBWA\Dublin adds Bolt production unit
TBWA\Dublin has launched a new in-house production company called Bolt. The studio will offer a range of production services from film and photography to digital content and post-production. The new unit is part of the Omnicom agency’s global network comprising 13 other Bolt studios in cities such as Hong Kong, Sydney and Amsterdam. TBWA\Dublin business director […]
Public House creates Ukraine ads for Unicef
The Public House have launched a campaign for Unicef Ireland’s Ukraine appeal. The hard-hitting ads examine the current situation for children affected by the Russian invasion with a sound design driven radio spot which sets up the innocent scene of young children ‘playing soldiers’ and violently interrupts them with the real sounds of the weapons […]
Huskies and GroupM combine to combat racism
GroupM Ireland and In the Company of Huskies have partnered together to develop a through the line campaign for INAR (Irish Network Against Racism). The campaign coincides with Anti-Racism month and is aimed at driving awareness about the iReport.ie app and website, which is a vehicle for people across Ireland to share racist incidents confidentially. […]
IAPI announces cubs heading for Cannes
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the seven Cannes Young Lions (CYL) teams that have been selected, following a two-round judging process to represent Ireland at what is referred to as the Oscars of advertising: Cannes Lions. CYL is a global creative competition that allows young industry talent to compete against […]
Bloom creates pizza worship for Just Eat
Bloom created a PR stunt for Just Eat by surprising the winner of the food home delivery brand’s game changer award, Dough Box co-owner Donal Byrne, with an all-singing Gospel group belting out a version of ‘Oh, Happy Day’ outside his pizza shop in Bray. The idea of the stunt was to build awareness of […]
