US-owned ad group Connelly Partners has a new senior management team running its Dublin agency following the departure of Keith Lee. In 2018, Boston-based Connelly Partners acquired Strategem, the digital agency with a view to extending its European links. Keith Lee, the then incumbent MD of Stratagem, spent the last few years managing the transition. […]
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Corrigan to head up strategy at MediaCom
GroupM’s MediaCom has announced the appointment of Eoin Corrigan to the media agency’s newly created position of head of strategy. He joined MediaCom as an account director from Carat in 2015 and then became business director two years later. Corrigan now works with clients to develop media strategies and will manage the agency’s strategic focus. […]
Woodies visits Liam’s garden wonders in TV ad
As spring blooms, Accenture Interactive’s Rothco has followed up on its highly-rated Christmas ‘Mrs Higgins’ campaign for DIY chain Woodies with a new TV campaign helping consumers to look ahead to longer, brighter days. The new film tells the story of a young boy called Liam, who is giving his friend a tour of the […]
Javelin to log off for agency’s 35th birthday
Following a busy year, Javelin has announced that it plans to close for business for a day next Friday, April 30, the reason being it marks the creative agency’s 35th birthday. To celebrate this milestone birthday Javelin’s board of directors has decided to close their offices, both physically and remotely for the day, on the […]
Huskies wins OOH digital award for Movember
In the Company of Huskies has won the Drum award for its digital out of home campaign for Movember. The international awards salute campaigns which most effectively combine creativity and tech. It is judged by a panel of international marketing journalists from the likes of LadBible Group, Condé Nast, Google, South China Morning Post and […]
Aoife Murphy to speak about advertising’s role
Boys+Girls executive strategy director Aoife Murphy is the guest speaker for this month’s Marketing Society Future Council interactive discussion on Zoom which will address the question should advertising be informative or entertaining? Both sides of the debate will be aired and guests will get to ask questions and debate the merits of branded entertainment. The […]
O’Flaherty made director of Core Learning
Mark O’Flaherty has been appointed director of Core Learning. He first joined the Core in 2016 as development director focusing on analysing the organisational needs for development and the training needs of new recruits. He will now expand his responsibilities to encompass the learning and CPD needs for Core’s 330 employees across its various practices. […]
Kerrygold goes with two new brand extensions
Ornua, the co-op owner of Kerrygold, Ireland’s only €1 billion food brand, has launched two new products in Ireland in a bid to grow its market share and strengthen in the spreads and margarine category. Kerrygold Spreadable targets consumers looking for a spreadable butter straight from the fridge, while Kerrygold Unsalted Irish Butter is targeted […]
WFA digital policy boss to address AAI
Gabrielle Robitaille, digital policy manager at the World Federation of Advertisers, is the guest speaker at the AAI Toolkit webinar on Tuesday, March 30. With legislative changes in digital advertising in the pipeline, Robitaille will provide an overview of the latest developments including moves to regulate online platforms and how these could result in more […]
Heineken’s new ad to debut during rugby game
Heineken will screen its new TV ad during Ireland’s Six Nations game against England at the Aviva Stadium at 4.45pm tomorrow. Created by Publicis Dublin with South Africa-based Karien Cherry directing, ‘The Perfect Match’ plays on rugby rivalry and follows three couples, pitted against each other as their teams face off and their relationships take […]
Cunningham replaces Ní Laoire in BBDO role
BBDO Dublin has appointed Katie Cunningham as head of account management in place of Caitríona Ní Laoire who left the Omnicom agency to join Core Creative in charge of brand development. Cunningham, a barrister by training, joined BBDO from Rothco | Accenture, two years ago during which time she has worked on the Tourism Northern Ireland […]
Core predicts nine point increase in ad spend
There is some good news for the advertising industry with Core expecting the market to improve by 8.9 per cent to €983.6 million this year after the impact of the Covid-19 pandemic. The predicted growth follows a 14.2 per cent drop in spend to €903.1 million last year, a much better outcome than at first […]
Vodafone study points to supports for women
Late last year, Vodafone and its agency Dentsu looked at women entrepreneurs in Ireland to discover the challenges they faced in starting and succeeding in business. They reviewed a wide body of research already carried out, consultations with experts, mapping of services currently available and in-depth interviews with female micro business owners. The exercise showed […]
