Omnicom’s BBDO Dublin has appointed Paul Fisher as its new head of strategic planning. The news follows the recruitment of four new hires in the agency’s creative department. Fisher joins from Ringers Creative, preceded by client side experience as AIB’s head of consumer marketing, as well as agency stays at Target McConnells, Bloom and JWT […]
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Rothco again gets tough for AIB ads
To mark AIB’s continued sponsorship of the GAA, Rothco, part of Accenture Interactive, have launched the newest chapter of ‘The Toughest’ platform. Entitled ‘Tough Can’t Quit’, the ads extol the commitment of club championship players, coaches and fans who give everything they’ve got to the team and to making the sport great up and down […]
Emirates flies Burj stunt to push Expo
Middle East airline Emirates put a stunt woman on the spire of the world’s tallest building in a A380 flypast for a $20 million campaign to promote visits to Dubai and Expo 2020. The ad involved months of planning for the maneouvres around Burj Khalifa and Expo site with stuntwoman Nicole Smith-Ludvik, showcasing Dubai’s ‘nothing […]
IAPI says most agencies embrace D&I policies
The vast majority – 87 per cent – of the country’s advertising agencies have a diversity and inclusion policy (D&I) in place, the 2021 Census released by the Institute of Advertising Practitioners in Ireland (IAPI) shows. Equally encouraging is that 41 per cent of respondents said that a D&I policy was the key factor in […]
Cox to leave Core after 15 years
Alan Cox is stepping down as chief executive of Core to launch a software practice focused on business transformation. Following a succession process, led by Core chairman Patrick Coveney, deputy CEO Aidan Greene will become the new CEO from the start of April. Over the past 15 years, Core has become Ireland’s foremost marketing communications […]
Huskies expands pack with new hires
Huskies have announced a number of new appointments and promotions after a busy year which saw the agency add clients and scoop some top industry awards. The new hires include Jane Adams, who has joined from Core where she was business director on Fáilte Ireland. Adams has over 20 years’ experience and worked at Grey […]
Chill warms to odd birds for new TV ad
Irish home and motor insurer Chill has launched a new ad campaign, the first round of work by recently-appointed creative agency BBDO Dublin. ‘Growing up, not growing old’ is the inspiration for the new ad. The online insurance broker celebrates its 15th birthday this year and has decided to mark the occasion with its biggest […]
Anna Doyle joins IAPI board
Starcom client director Anna Doyle has been appointed to the IAPI board in place of Stha Banks along with the new members already appointed at the institute’s AGM in November. Doyle has been on the Starcom board for the past seven years, having joined the agency from Carat in 2014. She spent nine of her […]
Mindshare beefs up strategy unit
Mindshare has expanded its strategic services with two new appointments. Renata Cardetas has joined the GroupM agency as strategy director. Cardetas held senior strategic planning positions in Dentsu and MOL in Brazil and will use her branding and PR experience to bolster the strategic client offering. Ciara O’Connor has been promoted to junior strategy director. […]
Lacy assumes MD role at Dentsu
Following some senior management changes at Dentsu Ireland in recent months, the group, headed up by CEO Liam McDonnell, has appointed Keith Lacy as managing director. Lacy has extensive industry experience, having worked as an account director and board member at In the Company of Huskies for six years on AIB, Coca-Cola, Diageo, L’Oreal and […]
Folk rolls out Brennans bakers’ day ads
Brennans Bread has launched ‘Bakers Day Off’, using creative by agency Folk Wunderman Thompson celebrating the workers as they prepare for the bakery’s annual day off. The campaign takes inspiration from one day in the year. The bakery closes its doors just once a year. Yet even then, the bakers are so passionate, they only […]
Javelin promotes O’Flaherty and Cosgrove
Cathal O’Flaherty and Adrian Cosgrove have been formally appointed as joint creative directors and board members at Javelin. Cosgrove returned to the agency as a senior copywriter in 2017, having served as creative director at OwensDDB where he worked on VW. During his time as a copywriter at Irish International BBDO, his clients included Aer […]
Currys cooks up drama in TV ad
Electrical retailer Currys has released the third in its series of ‘kitchen disaster’ themed TV ads. The ads feature a kitchen disaster theme based on research which shows that 85 per cent of kitchen appliances are distress or replacement purchases. Currys said that 65 per cent of people have experienced a kitchen disaster and the […]
