To raise awareness of Ireland’s food poverty rates, charity Little Flower Penny Dinners hired In the Company of Huskies to show that hunger is an issue that never went away. With Famine Food Bank, Huskies installed a non-functional food bank beside the famous Famine Memorial, where people could donate a plate of food to Little […]
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PP ads dominate at Dublin Airport
Irish racegoers heading to the Cheltenham race meeting this week will find it impossible to avoid the Paddy Power ads dominating Dublin Airport. Actor Colm Meaney, retired jump jockey Ruby Walsh and former footballer-turned-pundit Peter Crouch feature in the ads highlighting the four-day festival with Digital Skyscreen and Blue Lifts formats in T1 and T2. […]
IAPI rolls out third female support programme
The Institute of Advertising Practitioners in Ireland (IAPI) has launched the third annual Female Futures Fund (FFF) aimed at accelerating women into senior roles and ensuring that adland’s best female talent is retained and promoted by helping them realise their full potential. FFF is part of IAPI’s aim to help close the leadership gender gap […]
Core predicts ad spend to rise by almost 11%
Core forecasts that total media spend in Ireland will grow by 10.85 per cent in 2022 to €1,233.6 million. Despite having various levels of Covid-19 restrictions in place for long periods of 2021, which hindered all areas of advertising investments and mediums, 2022 started off healthily with the overall market having grown by 20.5 per cent to […]
Publicis all heart for new VHI centres
A new VHI campaign by Publicis points to how its new centres take a 360-degree view of people’s health with the insurer’s own doctors, consultants and medical teams on call. The multi-channel campaign formats showcase just some of the many services on offer, including urgent care, paediatrics and diagnostics in an animated, heart-shaped health centre. […]
Fogarty’s Admatic may include overseas titles
Irish online advertising platform Admatic may in time be expanded to include international media titles, including those in the UK and US. Admatic.ie was launched by former agency owner Stuart Fogarty to provide advertisers with direct media buying. The service also extends to the creation of advertising campaigns, copy clearance and copy dispatch. The platform […]
Disney+ Amplifies message for Turning Red
Disney+ has broken new ground in out of home (OOH) advertising in Ireland with the launch of its new movie, Turning Red. In a media first, the streaming service has teamed up with Mediaworks and PML Group’s Source division to become the first campaign to use Amplify, Global’s new digital platform across its large format […]
Core rolls out Census ‘Be Counted’ campaign
The ‘Be Counted’ campaign developed by Core launches across all media channels this week, reminding everyone in Ireland to be “a voice for yourself, your family, and your community” on Census night 2022. The media, planned by Zenith, runs across all TV and video on demand (VoD) platforms, radio, digital audio, out of home, print […]
Aisling Bea set to front Jameson campaign
Irish actor and comedian Aisling Bea has been recruited by Irish Distillers as its new brand ambassador for Jameson whiskey. With a new campaign called ‘Widen the Circle’, created by TBWA\Dublin, the global whiskey brand owned by Pernod Ricard is trying to replace the brand’s ‘triple filtered, twice as smooth’ functionality with a consumer lifestyle […]
OOH and cinema outpace other media
A new report comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment in out of home (OOH) and cinema media is outpacing the return of consumer activity to pre-pandemic levels as overall In Real Life (IRL) spend reaches $44.4 billion this year, findings from the World Advertising Research […]
Dentsu report sees cashless society
As the adoption of digital-only banks, split bill apps and phone payments become more widespread, 70 per cent of Irish consumers believe the country is moving towards a cashless society, a survey of 1,000 Irish adults by Dentsu Consult shows. Irish people are now much more likely to say they often use card payment than […]
Folk rolls out Cancer Society’s Daffodil Day ads
The Irish Cancer Society has launched a campaign aimed at inspiring people in Ireland who have been impacted by cancer to ‘take back from cancer’ this Daffodil Day. The campaign follows the life of aspiring young filmmaker Ziya Akkoç, sharing some personal moments from his life that his mother Rachel couldn’t experience during her cancer […]
IAPI teams compete for Young Lions
Nearly 170 young agency and client talent will compete this weekend in the return of the Institute of Advertising Practitioners in Ireland (IAPI) Cannes Young Lions competition. They will be seeking to represent Ireland across the categories of print, media, PR, film, digital, design and young marketer in the Global Young Lions taking place in […]
