Following a competitive pitch in December with four agencies, Mediaworks has won the Paddy Power and Betfair media business in Ireland. The company will still work with WPP’s MediaCom in the UK. Paddy Power’s Michelle Spillane and Paul Mallon also saw presentations from MediaCom, Dentsu Aegis Network and the incumbent, OMD. Mediaworks deputy MD Fiona […]
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BBDO Dublin wins Tourism NI account
BBDO Dublin has been appointed as agency of record for Tourism Northern Ireland, a non-departmental public body of the Northern Ireland Department for the Economy, responsible for the development of tourism and the marketing of the Six Counties as a tourist destination. The account was previously handled by Belfast agency Genesis. Responding to a brief […]
Publicis Dublin re-energised by Flogas
Flogas Ireland has appointed Publicis Dublin as its lead creative agency. The Flogas win follows on from the Bord Gáis Energy (BGE) account moving from Publicis to JWT Folk in an WPP alignment by BGE owner Centrica. In turn, Flogas was handled up to recently by JWT Folk. Launched in 1978, Flogas Ireland supplies LPG […]
Hair Love sets a new wave for brands
An interesting thing happened at the Oscars in Hollywood. Something that garnered less column inches than Joaquin Phoenix’s speech, the wins for Parasite, Saoirse Ronan’s disappointment, or even Billy Porter’s incredible dress. A film called Hair Love won best animated short and won a first Oscar for the brand Dove and in a way for […]
IPG Mediabrands set to land Emirates
IPG Mediabrands has won the Emirates airline global media account after a competitive review which got underway last July. Havas, the incumbent, and WPP also took part in the pitch. The account is expected to move to the Interpublic group in the autumn and that one of its flagship agency brands, UM, will be handle […]
Thinkhouse brews up new Barry’s ad
One of Ireland’s most loved grocery brands, Barry’s Tea, has launched its first new TV ad in three years. Created by the youth culture agency Thinkhouse, ‘Sisters’ maintains and develops consumer affinity with Barry’s Tea while aiming to build on the emotional warmth the brand evokes. The ad was directed by Nick Kelly for Hinterland […]
PML Group announces Poster Impact winners
Ireland’s top posters for 2019 are revealed in PML Group’s Poster Impact 2020 awards. Diageo won the alcohol category for its Rockshore poster created by BBDO Dublin with media by Carat. In the financial services catogory, AIB was the winner for Rothco and Starcom. Lidl was the supermarket category winner with work by BBDO and […]
Red Rage hires British director Charlotte Regan
Charlotte Regan has signed up to Red Rage for the Irish market. In the last 18 months, the 25-year-old North Londoner won two golds at the Kinsale Shark Awards, a D&AD Young Blood pencil and a Cannes Lion YDA. She was selected for the One Club’s Young Guns 16 and won both Shots Magazine’s new […]
Offset at Bord Gáis Energy Theatre in early April
This year’s Offset line-up spans film, design, advertising, photography, theatre and illustration. Among the speakers at the BGE Theatre will be Leslie David, whose Paris studio worked on album covers for Metronomy and visuals for Chanel and Glossier, and puppet maker Andy Gent, whose credits include Wes Anderson’s Isle of Dogs and Fantastic Mr Fox. […]
Ervia sees seven media and creative agencies
Ervia is seeing presentations from seven local media and creative agencies as part of its current advertising services review for Irish Water and Gas Networks Ireland. On the media buying and planning side, the incumbent, Carat, is joined by GroupM’s Mindshare, Havas and the Omnicom-owned OMD. Mindshare handles media for Bord Gáis Energy (BGE). With […]
National Lottery moves to Core
Premier Lotteries Ireland (PLI), which operates the National Lottery, has appointed Core to handle its creative advertising following a protracted review. PLI had postponed plans to make an agency appointment last year but following talks with the four agencies involved in the pitches, it was decided to move the business from Accenture Interactive’s Rothco. The […]
Limerick looks to M&C Saatchi for rebrand
Limerick City & County Council hired London agency M&C Saatchi to roll out a new brand positioning and media campaign for the city and county in a bid to position the Munster city as a destination of the future for travel and tourism, business and study. The campaign aims to engage the local community, tourists, […]
Bank of Ireland hires Grey Consulting and Oliver
Bank of Ireland’s creative advertising work is now being shared between its longtime in-house agency Oliver and Grey Consulting in London. The switch arose after the bank and TBWA\Dublin went their separate ways following an agency review. Bank of Ireland’s group brand director Anne Mulcahy (above) had worked with Grey during her time at Vodafone. […]
