Although spend by alcohol brands on out of home (OOH) declined considerably last year, Diageo remains the channel’s top advertiser, followed by Sky and Mondeléz, PML Group’s final quarterly Posterwatch report shows. Retail, finance and media were the top categories in 2020, while tourism/travel and fast food and casual restaurants (QSRs) were down. Media and […]
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Virus mental health supports more vital than jab
Most Irish people predict that increased mental health supports will be more critical this year than the roll-out of the Covid-19 vaccination, a study by Core indicates. The marketing communications company’s ‘Predict 2021’ research shows 85 per cent of Irish adults see mental health as a priority and one in three expect people to behave […]
Tenth Man chips in with new Spry ads
Creative agency The Tenth Man have signalled their intention to double-down on commercial video production in 2021 with the launch of a major new TV campaign for Spry Finance. The 40-second TVC was written, produced and delivered entirely in-house by the agency, set-up by former Paddy Power advertising director and disruption advocate Ken Robertson. Robertson […]
EU Commission explores media buying services
A representative of the directorate-general for communication at the European Commission has said that the EU body is inviting media agencies across Europe to respond to an online survey to share their insights into different aspects of media buying such as supply chains and pricing. The ‘request for information’ is aimed at providing background knowledge. […]
Vodafone ads home in on Covid-19 abuse
Vodafone Ireland Foundation, in partnership with Women’s Aid, have launched a press ad, created by Folk Wunderman Thompson, portraying the level of silence endured by victims of domestic abuse, in particular behind the mask of Covid-19. One in four women in Ireland who have been in a relationship have been abused by a current or […]
BBDO creates Simon ad to tackle homelessness
To promote the launch of their pro-bono Christmas fund-raising campaign on behalf of Dublin Simon Community BBDO Dublin has announced a Christmas cracker of a more shocking kind. Entitled ‘Cracking Homelessness’, the Christmas cracker contains deodorant, tampons, and underwear – familiar items which are invaluable to homeless people. No one should be homeless when Dublin is […]
Core Creative rolls out KFC Gravy Master
KFC Ireland has unveiled a new digital campaign called Gravy Master to coincide with the launch of its Christmas menu offering. The campaign, which is the work of Core Creative and media agency Zenith, first launched on KFC’s social channels and aims to connect with KFC’s Irish customers as a celebration of the brand’s world-famous […]
Depaul refuses to mask sleeping rough
Since March, discarded disposable masks have become a common sight on Dublin streets. Publicis twisted this visual to remind the Irish public that there are still people sleeping rough on streets this Christmas. The mask is a symbol of protection in Covid times, but we all have the power to protect people from the other […]
Christmas ads can influence shoppers choices
Over a third of British parents would change where they shop based on a Christmas ad, a survey by a performance marketing and consumer intelligence company indicates. FanFinders, which operates Your Baby Club, got the perspectives of over 5,000 parents in the UK and US on everything from what they like to see in Christmas […]
ASAI says people back same rules for digital
Eight in 10 people believe that digital advertising should be regulated in the same way as traditional advertising, new research from the Advertising Standards Authority for Ireland (ASAI) indicates. Online interviews with 1,224 adults examine the influencer industry in Ireland and reveals the impact on consumer behaviour and attitudes. The survey by Amárach Research found […]
SuperValu tops list of advertised brands
Musgrave’s SuperValu supermarket chain scored best in the November BrandShout survey of Ireland’s best known advertised brands, research by Ipsos MRBI for Marketing.ie shows. SuperValu jumped from eight spot in October to displace HSE/Covid-19, which dropped to fifth. German discounters Aldi and Lidl remained second and third respectively. Fourth place saw a brief break from […]
Barry’s Tea ad still on track after 25 years
Barry’s Tea iconic Christmas radio ad, Train Set, airs for the 25th year in a row this month, making it the longest-running ad in Irish advertising history. The 1994 ad was created by Ireland’s most celebrated copywriter Catherine Donnelly (above) during her time working with Irish International (now BBDO Dublin) and voiced by actor Peter […]
Diageo posters go with a festive flow
Drinks giant Diageo has launched two new Christmas out of home (OOH) campaigns to promote Guinness stout and Rockshore cider. The Guinness billboards integrate a multi-sensory experience using audio capabilities. Featuring its festive footprints creative, the 48 sheet sound specials play the iconic Guinness Christmas music. The sound plays for one minute on the hour, […]
