Following an assessment process, the Broadcasting Authority of Ireland (BAI) is allocating over €5.8m to 124 projects. Of this, €5.22m has been allocated to 34 TV projects, while 90 radio projects will receive €615,000 from the BAI. Some 257 applications for funding were received in the scheme’s 26th round, seeking funding of €21.1m, BAI chief executive […]
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Sharks festival to stay put in Kinsale
The organisers of the Sharks have reversed a decision to split the creative festival by hosting the awards show in Dublin for the first time. Following discussions with jurors, it was agreed that it would be better if this year’s entire festival – […]
Ogilvy again top network at Cannes
Ogilvy & Mather has been named Network of the Year for the fifth time in a row at the Cannes Lions. The network achieved 120 Lions, including one titanium, one glass Lion and four grand prix awards, across 31 offices. Mike Mesbur, creative director, O&M Ireland said being part of the most creative network at Cannes […]
Rothco tells Ireland’s Ancient East story
After the marketing success of the Wild Atlantic Way, Fáilte Ireland has launched a campaign for the country’s Ancient East attraction. Fáilte Ireland’s Noel-John McLoughlin says the challenge with Ancient East is that Irish people believe they already know all that the region has to offer. So how do you influence people on something they […]
Starcom retains Musgrave business
Marketing.ie has learned that Musgrave retail group has retained Core Media group agency Starcom to handle its SuperValu and Centra buying and planning. The €7 million account was put out to pitch with two other agencies, GroupM’s Mindshare and Dentsu Aegis Network’s Vizeum, competing. The creative, which is with DDFH&B, was not up for review. […]
Rothco campaigns for yes to CF drug
Rothco has created ads to support a campaign to help cystic fibrosis (CF) victims and their families get funding for the life-changing Orkambi drug. One of the agency’s copywriters, Bernie Martin, is a CF mother. While her daughter does not have two copies of the Delta F508 mutation, which Orkambi treats, they have decided to […]
Road safety wins gold at ICAD
Irish International won two golds at the Institute of Creative Advertising and Design (ICAD) awards. The golds were for the Road Safety Authority (RSA) ‘Don’t Look Back’ TV ad and art direction/production for Guinness ‘Intolerant Champion’, featuring jazz scout John Hammond and devised by Mark Nutley and Pat Hamill. Chemistry’s Irish Examiner front page tribute […]
Bloom scores with Connacht Gold win
Bloom has won the Connacht Gold creative ad account after a three-way contest with Cawley Nea\TBWA and the incumbent, Havas Worldwide Dublin. Commenting on the win, Bloom managing partner Damian Penco said it is a great fit for agency and client as Connacht Gold is a challenger brand, making gains in a competitive category with some major […]
Hoffman replaces Hegarty as Sharks president
Wieden+Kennedy global executive creative director Susan Hoffman has taken over from British advertising legend John Hegarty as honorary president of the Kinsale Shark Awards and chair of this year’s jury panels. Hoffman, based at HQ in Portland Oregon, will be in Kinsale in September. W+K co-founder Dan Wieden chaired the Sharks in 2005. Hoffman has been […]
McPartlin new CEO at MediaCom
MediaCom Ireland has appointed Peter McPartlin to the new role of chief executive officer. He will have the task of strengthening and growing the GroupM agency. He has over 30 years’ experience in the Irish media, having worked at Dentsu Aegis agency Carat, Irish International and OMD Ireland. He consulted for Independent News & Media, UTV […]
AdGrad students go for bread and butter
Students sitting the 2016 MSc in advertising course in DIT will split into two agencies as they go head to head in presenting ideas for McCambridge’s bread and Connacht Gold butter. After 10 months’ study, the AdGrad programme reaches a climax with the 24 students pitching to industry leaders. The course has been the starting point […]
Eir review down to four agencies
Following the decision to undergo a tender process for the Eir and Meteor creative accounts, an agency review in Ireland and the UK has resulted in a four agency shortlist. The two Dublin-based agencies are Publicis and Eir’s incumbent, DDFH&B. UK agencies Snap and Host will also make presentations. A decision is due to be […]
Carat expects 4.5% increase in spend
Carat has published its first forecast for worldwide advertising expenditure in 2017, combined with its latest forecasts for 2016 and actual figures for 2015, showing positive global outlook led by continued investment in digital spend. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecasts highlights that […]
