As a sequel to the advertising effectiveness talk given by The Long and the Short Of It author Les Binet of Adam & Eve DDB in Dublin recently, the Institute of Advertising Practitioners in Ireland (IAPI) will host a breakfast talk giving two clients’ eye views. Tom Kinsella (above), group marketing director, AIB and Melissa […]
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Irish Life sees media agencies
Four agencies are presenting for the Irish Life media account this week. Along with the incumbent Mindshare, the other agencies in contention are Mediaworks, OMD and Vizeum. Irish Life marketing director Brendan McEvoy and head of communications Karl Symes are overlooking the process. The company was acquired by the owner of Canada Life last year […]
Allen joins Oliver Marketing
Ruth Allen has been appointed account director and team leader at Oliver Marketing, an agency which provides people, process and technology to improve on site client productivity. She was previously an account director at Havas Worldwide Dublin and McConnells and a production manager at AFA O’Meara. She also worked under contract at Irish International. She […]
CCCI makes upgrades
Central Copy Clearance Ireland (CCCI), the advertising industry body charged with helping alcohol brands get work into campaign which is complaint with the Advertising Standards Authority of Ireland (ASAI) codes, has revamped the front end of its website – ccci.ie . It is the first step in a full review of its website which is […]
Report says adland value €5.3bn
A report on what advertising contributes to Ireland’s economy shows the industry is worth €5.3 billion in terms of gross national product (GNP). The Deloitte report, entitled Advertising: An engine for economic growth, is the first of its kind to be commissioned and is sponsored by Core Media, Google, Independent News and Media (INM) and […]
Jordan promoted at MediaVest
Leah Jordan has been promoted to the position of client manager at media planning and buying agency MediaVest. Having joined the agency two years ago, Jordan has gained experience working on the Road Safety Authority (RSA), Nissan, Western Union and Pat McDonnell Paints accounts. An arts graduate from NUI Maynooth, she has a masters in […]
Electric Ireland decision weeks away
A decision on the Electric Ireland agency review is not expected until the end of the month or early December, Marketing.ie has learned. The energy supplier, formerly known as the ESB, invited creative and below the line pitches. Among the agencies in the running are Publicis, Target McConnells and the two incumbents, Omnicom’s Irish International […]
BrandScience boss for AAI talk
Sally Dickersen, chief executive officer of Omnicom Media Group’s BrandScience marketing effectiveness division, is among the speakers who will address the Association of Advertisers in Ireland (AAI) Nuts & Bolts of Advertising seminar on return on marketing investment (ROMI) this month. An Oxford College maths graduate, Dickersen joined Mars as a market research analyst. In […]
Maxus bags L'Oreal media
Maxus has won L’Oréal’s media planning and buying account in the UK and Ireland following a three-way pitch which involved PHD and the incumbent, ZenithOptimedia.. The contract starts in January 2014 and Maxus claims the business is worth around £135 million in billings. L’Oréal brands marketed in the UK and Ireland include L’Oréal Paris, Maybelline, […]
Lennon leads accounts at MediaVest
Aoibhín Lennon has been appointed client director at MediaVest, where she will lead various accounts, including Aviva, O2, Love Irish Food and United Biscuits. With six years’ media experience, she joins MediaVest after returning home from Sydney where she worked with Publicis Media Australia and MediaCom Australia. Her career began in Vizeum Ireland and she […]
Heineken wins outdoor grand prix
The Heineken ‘Get in the Game’ poster campaign entered by Starcom and created by Rothco in tandem with Thinkhouse, CKSK and Kinetic won the grand prix at the 24th outdoor advertising awards presented by the OMA. The campaign also won the best heavyweight spend campaign for work valued at over €150,000 and the integrated and […]
Abrahamson in Frank interview
Irish filmmaker Lenny Abrahamson talks about his next movies Frank and Room and why he’s not “a gun for hire” in Hollywood in a second series of interviews with Marketing/tv released today. Frank is a comedy starring Michael Fassbender as a musician who wears a fake head. Room is based on Emma Donoghue’s harrowing story […]
CPB seeks media agency
The California Prune Board (CPB) is opening competitive bids for its media buying and planning. The CPB, with its headquarters in Sacramento, California, has conducted marketing activities on behalf of the California prune industry in Europe since 1986. As a participant in the US Department of Agriculture’s Market Access Program (MAP), the board is asking […]
