A report by Core shows that Irish consumers are overwhelmingly online with 95 per cent of those surveyed saying they owned a smartphone, 92 per cent have access to broadband/wifi and 85 per cent have access to a laptop or MacBook. One key learning from Connected 2019 for Irish brands is that businesses must prioritise getting the […]
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Digital Works founder makes Drum roll of honour
Limerick-born woman and founder of Digital Works, Eimear McManus, has been included in the ‘50 Under 30’ list compiled by Scottish trade magazine, The Drum. Based on nominations from readers and curated with the help of panel of industry experts, the list sets out to celebrate female digital talent. Digital Works was only launched last […]
Sun skit plays to England’s World Cup hopes
UK agencies Pulse Creative and The&Partnership have rolled out a new video to engage audiences and drive them to the Sun newspaper’s online World Cup hub. The fun video campaign dramatises the football frenzy hitting UK offices around England’s group games at the Fifa World Cup in Russia and is a loud, proud ode to the […]
Social media as a news source shows decline
Use of social media for news among Irish consumers is falling while understanding of how news appears in their social media feeds remains low. Consumers generally have limited understanding of how news appears in their social media feeds, a yearly analysis aimed at gaining understanding on how news is consumed nowadays both in Ireland and overseas. […]
Wolfgang wins European search agency award
Wolfgang Digital scooped the best large integrated search agency title at the European Search Awards in Prague. The show is an international competition honouring the best in SEO, PPC, digital and content marketing throughout Europe. Now in their seventh year, the awards attract hundreds of entries from leading international search and digital agencies. In 2016, Wolfgang […]
INM vows to offer advertisers new Irish Brides
Independent News & Media is rebranding its Irish Brides magazine and upping its weddings coverage online with a new media brand called The Vow. The magazine and digital hub will offer advertisers the latest in wedding trends, fashion and celebrity wedding gossip. Vow.ie editor Karen Birney said 124,000 couples are due to tie the knot in the […]
Mooney heads up PSG’s digital agency
Sharon Mooney has joined PR group PSG as managing director with New/Slang’s digital division. A recent addition to the team, she brings considerable client experience with leading agencies. She spent over four years at Publicis D and two and half years at Target McConnells. Most recently, she was client service director at In the Company […]
Ireland’s consumer awards go with Bonkers.ie
Price comparison and switching service Bonkers.ie has launched the inaugural National Consumer Awards with the aim of continuing to drive excellence in customer value to Ireland’s two million households, which, based on Central Statistics Office (CSO) figures, spent an estimated €93.6 billion last year. The multi-sector awards over 14 categories. Adjudicating on the inaugural awards will […]
Wolfgang lands two Landies in New York
Two Irish e-commerce websites have won awards at the Search Engine Land Awards in New York. The ‘Landies’, as they are affectionately branded in digital marketing circles, seek to reward the world’s best search campaigns, so for Irish campaigns to receive two awards for the time ever amid such strong competition is seen as a […]
Water Wipes rolls out new DOOH push
Exterion Media is running an interactive digital out of home (DOOH) campaign for baby wipe brand WaterWipes at Dundrum Town Centre. The campaign, a first for OOH in Ireland, uses thermal imaging to demonstrate skin-to-skin contact between parents and their babies. Exterion created a template to support Water Wipes’ ‘Pure Love’ campaign, with uploaded photos taken […]
DMI continues to expand in US
The race for the US presidency may be dysfunctional these days but plans by Ireland’s Digital Marketing Institute (DMI) to expand Stateside continue to progress. The DMI has announced a new partnership with the University of Utah in Salt Lake City, Utah’s flagship higher education institution. The university will the institute’s range of certs in digital marketing. […]
Hughes INM’s new digital boss
Brendan Hughes has taken up the position of chief digital officer at Independent News & Media (INM) where he will oversee the management of the group’s digital platforms, including the Independent.ie news website with over 10 million unique visitors per month. Hughes will be responsible for long-term online strategies to help grow and develop the […]
Facebook most favoured by marketers
Seven in 10 Irish marketers will increase social media spend this year. One in two marketers pointed to Facebook as the top social platform for their business, up from 36 per cent last year, with LinkedIn and Twitter on 22 per cent and 21 per cent respectively, a study by Edelman and the Marketing Institute […]
