Ican have won the Linwoods Health Foods global digital account in a four-way way competitive pitch against agencies from Dublin, Belfast and the UK. Sarah Shimmons, head of marketing, Linwoods, refused to name the other agencies which presented for the business. Ican MD Siobhan Lavery, pictured, said the win was a boost to the agency’s international […]
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Eightytwenty adds new hires
Digital agency Eightytwenty has added four new hires following a series of new client wins. Stuart Wakeman joins as digital strategist from OgilvyOne London where he had a similar role working on BlackRock, American Express and British Gas. Rachael Greene joins as senior account manager from Epsilon where she worked on the Google account. Michael Corcoran […]
Mobile now 40 per cent of digital spend
Digital ad spend was up a quarter in the first half of the year to a record high of €162 million. Mobile ad spend is now 40 per cent of total digital spend with growth year-on-year of 72 per cent. Native ads were broken out for the first time with a spend of €16m in the period […]
Ling takes on MD job at Isobar
Dentsu Aegis has announced Ed Ling as Isobar Ireland’s new managing director. With over 20 years experience in digital, he joins Isobar from DigtiasLBi where he was UK and international chief media officer. He will be responsible for the agency’s direction and growth and its 25 staff. He will report to Liam McDonnell, CEO of […]
Labour gears up for election online
Bloom Advertising has created an online video campaign for Labour showing how the government partner has helped create the basis for economic recovery. In a new approach to political advertising, Labour’s campaign does not feature any politicians or campaign promises, but instead captures three slices of life from the recent improvements. The party says the […]
Electric Media to handle Guardian
The Electric Media digital sales house has signed a contract to manage Guardian advertising in Ireland. The company will represent the British news publisher in web and mobile advertising. Electric Media chairman Dermot Hanrahan says the focus of deal is the ad monetisation of premium quality original content on respected household brands. The Guardian is widely […]
Weckler wins David Manley award
Adrian Weckler, group technology editor, Independent News & Media (INM), has won the sixth annual David Manley media award. The award honours journalists for their commitment to coverage of entrepreneurs. The judging panel comprised Dr Chris Horn, Professor Thomas Cooney, professor in entrepreneurship at DIT and Nicola Byrne, founder and CEO of 11890. Weckler also […]
RMG adds Liberty Insurance
Liberty Insurance has completed a review of its digital agencies. DDFH&B Group’s RMG, run by Mark Millard, has replaced In the Company of Huskies for social media and search engine optimisation (SEO) tasks. Rothco will now be asked to develop digital creative in addition to its existing above the line remit. The agency handled Liberty’s […]
Scannell again saluted by Mirror
Maria Scannell from Mirror Media Ireland (MMI) was awarded Trinity Mirror’s UK & Ireland Commercial Manager of the Year 2015 at a ceremony in Manchester last week. The awards were hosted by comedian and TV presenter Jason Manford. It is the second year in a row Scannell has won the highly-regarded honour. The Trinity Mirror […]
RTE to host mobile journalism conference
RTÉ is to host an international conference on mobile journalism in association with Vodafone. The RTÉ International Mobile Journalism Conference will be the first such conference dedicated to mobile journalism, filmmaking, photography and storytelling. The event will take place in the National Convention Centre on March 27/28. The not-for-profit RTÉ MojoCon Ireland features international speakers […]
Journalists don’t trust social media
Irish journalists still rely on traditional methods to verify stories and tend to distrust social media, the first nationwide survey of news reporting in the digital age indicates. The survey by the Insight Centre for Data Analytics at NUI Galway shows that while most journalists in Ireland use social media for sourcing news leads, content […]
Simply Zesty gets wild project
UTV-owned digital agency Simply Zesty has secured a contract to re-design and develop a website for the Wild Atlantic Way for Fáilte Ireland. The site will be planned in Dublin and designed and developed in Belfast. The agency was also recently appointed by Ireland’s staycation tourism body to design and develop the new Visit Dublin site for the […]
Gathering wins DMA grand prix
The Gathering tourism initiative won the grand prix for RMG/PHD at the 2014 Samsung Digital Media Awards. ICAN won best agency and also picked up gongs for the best retail campaign for Brown Thomas Sunglasses and best integrated digital campaign for its work on Permanent TSB ‘Back to Basics’. Event video crowd sourcing start-up FanFootage won […]
