The Javelin Group has taken a controlling stake in digital agency Brand Social. Discussions have been ongoing between the two agencies for several months and the acquisition, for an undisclosed sum, was completed before Christmas. Brand Social, will be based in Javelin’s offices in Smithfield, bringing the enlarged group’s staff total to 36. Brand Social will […]
digital RSS feed for this section
INM appoints new digital head
Independent News & Media (INM) has appointed Fiona O’Carroll as managing director digital. Reporting to group CEO Vincent Crowley, O’Carroll will be responsible for the development and implementation of INM’s digital activities, which include independent.ie, BelfastTelegraph.co.uk and such classified and ecommerce interests as Grabone.ie, CarsIreland.ie, PropertyNews.com, NIjobfinder.co.uk and NIcarfinder.co.uk. O’Carroll, a business strategy consultant and […]
3,000 ecommerce staff hired
A hiring trend study of Ireland’s top 15 ecommerce companies, 12 of which are multinationals and three of them Irish, shows a combined total of 3,000 hires in the last year, research by Prosperity Digital Recruitment indicates. Almost half of the hiring by multinationals is for client roles: account management, sales and other support duties. […]
New ad control for Galaxy S4
Starcom and RTE Digital have jointly launched an innovative ad control format for the new Samsung Galaxy S4 smartphone on the RTÉ Player. Layering the ad to provide an experiential element for the audience across social media options extends the Samsung Galaxy S4 story. Hailed by the IAB as a “rising star”, the ad format provides […]
Cybercom rebrands as In the Company of Huskies
Digital agency Cybercom has rebranded as In the Company of Huskies. The agency, founded by Jonathan Forrest (above) in 1999, has been reshaped in what a spokesperson says has become “a mixture of international talent spread across strategy, creative and technology, social, search and performance media, underpinned by data and analytics” . Clients include AIB, […]
Independent Digital wins Ryanair.com
Independent Digital has agreed a partnership with Ryanair which sees the INM sales team handle all of Ryanair’s online display inventory on the Ryanair.com website. The deal allows Irish and international advertisers to target 1.2 million daily users on Ryanair.com and 80m passengers this year. Independent Digital owns and manages 18 online publishing websites, including […]
Media Futures on next week
Media Futures, run by Mediacontact, has Associated Press deputy managing director Shazna Nessa (pictured) and Tanya Condrey, head of digital at the Guardian. Organiser and PR man Jack Murray has also lined up NewYorker.com editor Nicolas Thompson and Nick Blunden, global digital publisher with the Economist. The day-long conference is in the Pavilion in Dun […]
CBS launches flexi digital rates
CBS Outdoor Ireland has launched a flexible rate card for their premium digital network. Traditional out of home (OOH) poster sites are currently sold in two week cycles. The new CBS rate card, called You Choose, is being introduced to capitalise on the inherent flexibility of digital OOH. YouChoose allows advertisers to select dates and […]
Content expert for Publishing 360
A woman considered to be one of the most influential figures in the UK content market is among the speakers who will address Magazine Ireland’s Publishing 360 conference in Dublin next week, Julia Hutchinson joined Group Fresh Media Group (FMG) as head of content last November after nine years as chief operating officer of the […]
Lund becomes Cybercom COO
Former Diageo executive Asta Lund (above left) has been appointed chief operating officer and client services director at Cybercom. Before joining the agency, Lund was marketing innovation manager beers for Diageo Western Europe. During her eight years with the drinks company she led the Guinness relationship marketing programme to global success as best in show […]
TV3 launches player app
TV3 has launched an app for its 3player designed to make it even easier for viewers to watch 3player on their iPhones and iPads, including access through an icon on the home-screen. TV3 online director Stephen Grant says the app improves how iOS users find and play shows, making the experience faster and simpler. Shows […]
RTÉ Digital to sell mobile
RTÉ Digital plans to take over the selling of advertising on its RTÉ News Now app and mobile site m.rte.ie directly from the start of next year. Up to now, RTÉ Digital has worked with Adforce, part of the Digital Reach Group (DRG) founded by Colm Grealy. Confirming the news, Conor Mullen, commercial director, RTÉ […]
ASAI to extend digital remit
The Advertising Standards Authority (ASAI) is extending its digital remit to include marketing communications on advertisers’ profile pages and other non-paid-for space online, under advertisers’ control. The new remit comes into effect from the start of January. There will be a three-month grace period when the ASAI will investigate complaints but will not refer them to […]
