The Digital Marketing Institute is to host a half-day conference on mobile marketing in the Lighthouse Cinema next Thursday, August 16. With mobile internet usage projected to overtake desktop internet usage by 2014, it is clear the mobile upswing is not just a fad. The conference aims to help marketers get on the mobile path […]
digital RSS feed for this section
ICAN rolls out HTML 5 mobile ads
Communicorp’s digital agency ICAN is rolling out Ireland’s first ever, custom-built HTML5 overlay mobile campaign for mobile device insurance website www.mobilecover.ie. The insurer provides the mobile device cover in Ireland for smartphones, tablets and laptops, underwritten by Zurich Insurance plc. The mobile campaign urges consumers to “protect your phone from yourself’’ and the HTML5 overlay […]
CKSK gets Meteor call
After a competitive pitch process, CKSK has been appointed by Eircom as the Meteor digital agency. Launched six years ago, CKSK is an Irish-owned agency with offices in Dublin, New York and Amsterdam. Commenting on the news, Meadhbh Quinn (above), Meteor’s head of marcoms and brand, said as online’s role in marketing continues to grow, it […]
Bulmers opts for Big Apple app
In what is claimed to a first for an Irish FMCG brand, Bulmers Irish Cider has launched an augmented reality (AR) app – the Bulmers deCider to drive an on-pack promotion in Ireland. The app allows users to win prizes and engage with others in real time, tapping into what’s happening in venues around the country. […]
Nolan moves to CKSK
Graham Nolan has joined the CKSK digital agency from Cawley NeaTBWA as group director of business and strategy. The move sees him reunited with Heineken Ireland, an account he handled at McCann Erickson. He rejoined Cawley NeaTBWA last year, having spent five years at McCanns. He was also a director of Pulse. Graham Nolan, left, […]
Chemistry ignites Firework digital
Chemistry has formally launched Firework digital services, the agency’s managing director Ray Sheerin has confirmed. Firework has been operating for several months, serving Chemistry clients and those of sister company, Clickworks. Firework will also aim to develop its own client base. The new division is headed by Nathalie Heugas (above), a digital and social media expert […]
Digital shop joins Havas
eightytwenty/interactive has become a member of Young Euro RSCG’s parent group, Havas Worldwide and its global digital network 4D and will now be known as eightytwenty/4D. Known for its use of digital advertising and experiential marketing some time before other agencies got involved, eightytwenty/interactive provides digital and social media, branded entertainment, online PR and experiential […]
