How brand experiences deliver fan engagement and what really unites fans is the topic for the Marketing Society’s May seminar. Marketer of the Year 2023 for her work as director of marketing and brand at Sky Ireland Caroline Donnellan will be joined in a panel discussion by Lara Clark, formerly of UFC/IMG, NBCU and DreamWorks, […]
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Marketing Society to discuss cultural strategy
Cultural strategy as a business driver and navigating the risks and rewards for brands engaging in culture is the theme for a Marketing Society panel discussion next week. What is meant by ‘culture’? The guest speakers tasked with unpacking and debating the complex topic are broadcaster and writer Louise McSharry, Jessica Lynn, marketing director, Irish […]
Roe for Marketing Society creative talk
Publicis Dublin creative director Ger Roe is among the speakers that will discuss the health of creative in advertising at a Marketing Society event in early April. Roe will be joined by Andrew Tindall from System 1 and Amy Rodgers from the World Advertising Research Centre (Warc) who will share research and evidence-based analysis and […]
Keown to attend forum in Chicago
Roisin Keown, chief executive of The Brill Building advertising agency, has been invited by the Ireland Network Chicago, the largest Irish business network in the US, to join 11 other Irish female entrepreneurs in attending Doing Business in Chicago, a business forum focused on business women targeting expansion into the Illinois market. The forum runs […]
Marketing Society hosts change debate
The Marketing Society of Ireland looks to the latest in consumer trends, retail strategies and the workplace in a forthcoming session entitled ‘Harnessing Signals for Change’. Three industry experts will talk about the insights and trends that are transforming food, retail and the workplace in Ireland. The three speakers are Grace Binchy of Bord Bia, […]
JYSK to sponsor Taste of Dublin
Danish interiors retailer JYSK has agreed to sign up as the headline sponsor of the Taste of the Dublin food festival. Details of the deal negotiated were not disclosed. The festival will take place for the first time in one of Dublin’s best known Georgian squares – Merrion Square – in June. A larger turn-out […]
Griffith College marks 50 years
Griffith College, the higher education institution that provides courses in marketing and media studies, celebrates its 50th anniversary this year. To mark the golden jubilee, the Dublin college hosted a GC50 business breakfast at its South Circular Road campus. Minister for Further & Higher Education Simon Harris gave the keynote speech. The event was attended […]
Loscher to address AIMRO seminar
Ipsos B&A president Damian Loscher is among the speakers who will address the Association of Irish Market Research Organisations (AIMRO) seminar themed ‘Celebrating Three Decades of Intellectual Excellence in Research’ which will be held at the RHA Gallery in Ely Place in Dublin next week. Loscher, who will speak on the topic of the age […]
Google to host AI talk in February
Senior marketers and members of the Institute of Advertising Practitioners in Ireland (IAPI) are invited to a seminar exploring the impacts artificial intelligence (AI) are expected to have on marketing and advertising. AI Connect is an initiative supported by Google, Enterprise Ireland and IAPI. Delegates will learn about Google AI and how it can be […]
Elevate hosts talk on PR’s future
Consumer lifestyle PR agency Elevate will present a seminar on the future of public relations in the Irish Architectural Archive on Merrion Square in Dublin at 10.30am next Tuesday, January 16. Building on similar-themed events about the future direction of content, retail and ecommerce, the debate will look at what is happening in PR, including […]
Marketing Society to show winners’ work
A presentation of the best work from the 15th annual Marketing Society research excellence awards will be held at the end of January. A line-up of speakers will provide an insight into how and why the projects won out. The awards honour innovation and research work that is key to driving marketing impact and business […]
Vodafone and Allianz Ireland’s top sponsors
Mobile brand Vodafone and the German insurer Allianz have been named as the country’s most effective sponsorships for their Ireland rugby and Women’s Aid campaigns respectively, the Onside agency and the Marketing Institute reports. Voted upon by Ireland’s marketing professionals, the two brands were recognised as this year’s ‘industry trailblazers’ at a breakfast sponsorship conference […]
Sky’s Caroline Donnellan voted top marketer
Caroline Donnellan, director of brand and marketing, Sky Ireland, was unveiled as this year’s Marketer of the Year winner at a lunch in Fire restaurant attended by some of the industry’s top marketers. Donnellan was selected for her achievements in spearheading a new three-pillar strategy for Sky which saw a global brand more synonymous with […]
