AIB won the marketing team of the year award at the Marketing Institute of Ireland All Ireland Marketing (AIMs) awards. The award, sponsored by Google, was presented by Cera Ward to AIB marketing boss Tom Kinsella. The gala dinner in the Clayton Hotel on Burlington Road was attended by almost 900 guests. RTE news anchor Bryan Dobson […]
Marketing RSS feed for this section
Heaslip lines out for new coconut drinks
Ireland and Leinster rugby player Jamie Heaslip has been hired by C7 Brands, the UK subsidiary of Irish-based Prime Active Capital (PAC), in launching a range of coconut water drinks. CocoFuzion100 is a naturally flavoured, 100 per cent organic young coconut water. Bottled within hours of harvesting, it contains natural electrolytes and has no added […]
Greening idea goes bananas Down Under
What do the Big Banana in Australia, an Ethiopian Airlines aircraft in Addis Ababa and two rhino statues in a Nairobi park have in common? They are just some of the more unusual participants in Tourism Ireland’s Global Greening initiative for St Patrick’s Day 2017. From its launch back in 2010, the greening idea has […]
Food writers dish up awards to artisan producers
Six artisan food producers were honoured as part of the annual Irish Food Writers’ Guild (IFWG) awards together with the guild’s first posthumous award, which saluted Irish craft beer guru, Oliver Hughes, co-founder of the Porterhouse brewery pubs, who died suddenly last year at the age of 57. Since 1993, the awards have celebrated artisan producers […]
Ireland sixth most confident nation in Europe
National consumer confidence at the end of last year was at its highest level since the recession and Ireland is now the sixth most confident country in Europe, the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions indicates. The country’s Consumer Confidence Index (CCI) score hit 100 in the final two quarters of […]
Lidl signs up to Bord Bia’s Origin Green
Lidl Ireland has become a verified member of Bord Bia’s Origin Green sustainability programme, emphasising a commitment to sustainability in Irish retailing. Bord Bia established the programme in 2012 at farm level, then moved into manufacturing and, most recently, extended and customised the programme for food retailers. To become a member, Lidl has committed to a […]
Curtin gets new cider role at Heineken NV
Fiona Curtin, who steered the roll out of Heineken’s Orchard Thieves cider in Ireland, has taken up the role of global business development for the Dutch brewer’s cider portfolio at the group’s headquarters in Amsterdam. The Cork-born marketer will work alongside her former Heineken boss in Ireland, Sharon Walsh, who is global cider director. Curtin, […]
Mulligan in for Doran at Bord Gáis Energy
Dermot Mulligan has been appointed acting marketing controller with Bord Gáis Energy (BGE) following the departure of Nicky Doran, who is joining Davy stockbrokers next month after 15 years at BGE. Mulligan will report to Mark Prentice, BGE’s head of retail. A native of Leitrim, Mulligan has been with BGE for eight years. He previously […]
Showing off campaigns that go belly up
The Marketing Society Future Council is turning the spotlight on the marketing moments that didn’t quite hit the mark. Kicking off in Odessa on Thursday, February 23, the council will play host to ‘The F Word’, with three industry leaders set to share their learnings from the times things didn’t quite go to plan. Tailored […]
Diageo re-enters whiskey market with Roe & Co
Diageo announced today that it is getting back into the Irish whiskey market in response to growing demand for the spirit internationally. Diageo’s new whiskey, Roe & Co, will be distilled at the group’s Ireland headquarters at St James’s Gate, with plans for a €25 million investment in a whiskey distillery in the site’s former Power […]
MediaCom to share 2017 sentiments
As another year of hoped-for business growth gets underway, Ireland has not experienced such a level of uncertainty about the country’s economic prospects since the last recession in 2008. Brexit, the Trump factor, exchange rate fluctuations and falling levels of consumer confidence are some of the factors that have fed into a general air of […]
Malta Tourism puts out call for creative agency
The Malta Tourism Authority (MTA) has announced that it is looking to engage a brand and creative agency. The agency will be tasked with developing a new international advertising brand concept for the Maltese islands for the next three years. The selected agency will also be required to create a brand identity to be used in […]
Freshii swaps food gift cards today for charity
Freshii invites anyone with fast food gift cards to visit any of its six restaurants today and trade their cards in for a healthy meal. Freshii will then exchange the gift cards collected for cash using a third-party provider and donate all the proceeds to the WE international charity. Customers can bring gift cards worth €5 […]
