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Toyota Ireland’s top selling car

With new car registrations for April up by 10 per cent on last year, Toyota is the best-selling brand with 9,946 registrations, closely followed by Hyundai with 9,823. Despite the emissions scandal, Volkswagen was a close third on 9,813. Ford is in fourth place with 9,312 sales. Citroen was the only brand to record a […]

Toyota Ireland is “absolutely bemused” to learn of a decision by the Advertising Standards Authority of Ireland (ASAI) complaints committee that it should stop using the its ‘Best Built Cars in the World’ slogan, even though an expert commissioned by the ASAI says the claim had been substantiated in relation to the ‘best built mass […]

Virgin rolls out new business bundles

Virgin Media Business has launched a new range of broadband and phone offers for start-ups and SMEs including superfast broadband speeds of 100, 200, 300 and 400 Mbps. The four new broadband and phone service bundles provide SMEs with value for money offers. The packages also include telephone services with calls included and no line […]

The words bully, showman, party crasher and demagogue were each ticked off in red in four boxes across a monochrome close-up of Donald Trump’s face on a recent Time magazine cover. As Washington political and PR consultant Mike Miley says, the best political communicator in the US presidential race is marching to the Republican nomination […]

Marketing executive turned entrepreneur Alison Cowzer is one of two new investors considering business pitches in the new series of Dragons’ Den starting on RTÉ One this weekend. Cowzer, whose career in marketing started with Tedcastle Oil Products (TOP), was later appointed to other marketing positions with Fruitfield and L’Oreal in the UK. She later worked […]

To commemorate the 1916 Easter Rising, Eason is rolling out an interactive digital archive showcasing Eason company documents from a century ago. Taken directly from the archives of the O’Connell Street store, the original documents, particularly the letters of Charles Eason, provide a perspective on the commercial life of Dublin during the time of the […]

Target McConnells has repainted 10 post boxes in Dublin city and county Royal Mail red for an An Post campaign to mark the 1916 Rising centenary. The GPO Witness History initiative uses post boxes at landmark sites around the capital’s streets, along with free video links, to sell stories about some of the events which […]

Ireland’s food and drink body Bord Bia is to open a major new market research unit at its Clanwilliam Court HQ soon. Called The Thinking House, the 7,000 sq ft premises facing on to Lower Mount Street will offer a range of research and development (R&D) services aimed at helping SMEs and larger Irish food […]

Ulster Bank has made Tony Boylan its head of marketing. Boylan joins the bank from VHI Healthcare, where he worked for over 15 years in various senior marketing positions. The appointment comes after the RBS-owned group launched a €4m branding campaign created by Ogilvy & Mather with the aim of promoting customer service, trust and advocacy. […]

As the deadline for this year’s Marketing Institute All Ireland Marketing awards (AIMs) nears, would-be entrants have been issued with a number of basic guidelines when preparing their submissions. Firstly, the information should be presented clearly and concisely. Simple, direct language works best. Entrants should complete all sections of the online form. Connect up the three-part […]

Aldi is to donate €840,000 to Foróige for youth development projects in Ireland as part of a three-year partnership. The German discounter unveiled the charities and not-for-profit organisations it will partner with this year for its community support programme. Aldi also confirmed a network of over 120 ‘charity champions’ in its stores nationwide. Aldi had […]

A positive indicator that the economy is on the up again is that Glanbia Consumer Foods Ireland posted record sales of Avonmore cream this Christmas, with 3.5 million pots of fresh cream sold in the month of December alone, with the key period just before Christmas accounting for a 24 per cent increase year-on-year. The week […]

TAM Ireland/Nielsen TV audience figures for last year show that the average Irish adult watches 3½ hours every day, or over 24 hours a week. It is two minutes more per day than in 2014. Live TV viewing as it is scheduled accounts for 90 per cent of all viewing time, with just 10 per cent time-shifted, […]