An estimated 100,000 visitors are expected to attend the 18th-annual Bloom garden and food festival in the Phoenix Park over the June holiday weekend. The show gardens are most people’s favourite part of the festival, along with meeting food producers and growers, learning from the experts and enjoying a day out with family or friends. […]
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Promise Gluten Free scoops grand prix at AIMs
The Promise Gluten Free brand whose ads herald ‘Better Bread, That’s a Promise’ won the inaugural grand prix at the Marketing Institute’s 18th annual All Ireland Marketing Awards (AIMs). PGF’s national campaign showcased customer stories across radio, out of home (OOH), digital, influencer, in-store and sponsorship. The work transformed Promise Gluten Free into a mainstream […]
Marketing Society to debate engaging brand fans
How brand experiences deliver fan engagement and what really unites fans is the topic for the Marketing Society’s May seminar. Marketer of the Year 2023 for her work as director of marketing and brand at Sky Ireland Caroline Donnellan will be joined in a panel discussion by Lara Clark, formerly of UFC/IMG, NBCU and DreamWorks, […]
Jennings new CMO at National Lottery
Premier Lotteries Ireland, the operator of the Irish National Lottery since 2015, has appointed Sarah Jennings as its new chief marketing officer. Jennings has extensive marketing and commercial experience from working with Sky for almost ten years, where she played a central role in shaping and driving the success of Sky’s product range. Most recently, […]
MII adds grand prix to AIMs awards
Marketing Institute Ireland (MII) has added a grand prix for the first time in advance of the 18th annual MII All-Ireland Marketing Awards (AIMs). The awards honour Irish marketers across a host of categories, including innovation, impact, and effectiveness. Shane McGonigle (pictured), chief executive, MII, said the launch of a grand prix award adds a […]
Ad Net Zero hosts first industry summit
Pathway to Progress was the theme of Ad Net Zero Ireland’s first sustainability summit supported by the Association of Advertisers in Ireland (AAI), the Marketing Institute (MII) and the Institute of Advertising Practitioners in Ireland (IAPI) in the CHQ building in Dublin. The progress sentiment was carried through the morning with presentations, case studies and […]
Kirwan to head up marketing at Flogas
Rita Kirwan has joined Flogas as marketing and communications director. A highly respected marketer, she has held senior roles with some of Ireland’s best known retail, telco, FMCG and drinks brand owners. Most recently, she spent over nine years at German-owned discounter Aldi Ireland where she created the Kevin the Carrot advertising character and developed […]
Employers need to be menopause friendly
Irish employers risk being sued for discrimination if they fail to make their workplaces menopause friendly, a leading treatment provider has warned. Loretta Dignam, founder and chief executive of The Menopause Hub, issued the warning as new guidelines in the UK state that severe menopausal symptoms can now be considered a disability if they have […]
Marketing Society hosts change debate
The Marketing Society of Ireland looks to the latest in consumer trends, retail strategies and the workplace in a forthcoming session entitled ‘Harnessing Signals for Change’. Three industry experts will talk about the insights and trends that are transforming food, retail and the workplace in Ireland. The three speakers are Grace Binchy of Bord Bia, […]
Cancer groups unite for new campaign
Three of Ireland’s leading cancer charities, namely Breast Cancer Ireland, Breakthrough Cancer Research and the Marie Keating Foundation, have joined forces for the first time to launch a new campaign entitled ‘Face Up To Cancer’. The three groups aim to raise funds for cancer research and support services across the island of Ireland, while also […]
Guinness popular among women
Diageo reports that Guinness sales in Europe were up by 24 per cent in the first six months of its financial year. Almost all the growth was in Britain and Ireland, with demand for the Guinness 0.0 brand extension almost doubling during that period. Guinness sales among female consumers now make up about a third […]
Aldi campaigns for Irish food producers
Do you have a food product that you want to sell to Irish consumers? Eager to take your business to the next level? Whether you’re a baker, maker or a foodie innovator, Grow with Aldi is a programme that may interest you. This year, the German discounter which was voted Ireland’s most reputable supermarket in […]
Donnellan helps launch AIM awards
Sky Ireland’s director of marketing and brand Caroline Donnellan, who was recently named Marketer of the Year by Marketing.ie, helped launch next year’s All Ireland Marketing Awards. Organised by the Marketing Institute (MII), the AIMs recognise achievements of Irish marketers across more than 20 categories. The 2024 winners will be chosen by a group of […]
