The Marketing Society of Ireland looks to the latest in consumer trends, retail strategies and the workplace in a forthcoming session entitled ‘Harnessing Signals for Change’. Three industry experts will talk about the insights and trends that are transforming food, retail and the workplace in Ireland. The three speakers are Grace Binchy of Bord Bia, […]
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Cancer groups unite for new campaign
Three of Ireland’s leading cancer charities, namely Breast Cancer Ireland, Breakthrough Cancer Research and the Marie Keating Foundation, have joined forces for the first time to launch a new campaign entitled ‘Face Up To Cancer’. The three groups aim to raise funds for cancer research and support services across the island of Ireland, while also […]
Guinness popular among women
Diageo reports that Guinness sales in Europe were up by 24 per cent in the first six months of its financial year. Almost all the growth was in Britain and Ireland, with demand for the Guinness 0.0 brand extension almost doubling during that period. Guinness sales among female consumers now make up about a third […]
Aldi campaigns for Irish food producers
Do you have a food product that you want to sell to Irish consumers? Eager to take your business to the next level? Whether you’re a baker, maker or a foodie innovator, Grow with Aldi is a programme that may interest you. This year, the German discounter which was voted Ireland’s most reputable supermarket in […]
Donnellan helps launch AIM awards
Sky Ireland’s director of marketing and brand Caroline Donnellan, who was recently named Marketer of the Year by Marketing.ie, helped launch next year’s All Ireland Marketing Awards. Organised by the Marketing Institute (MII), the AIMs recognise achievements of Irish marketers across more than 20 categories. The 2024 winners will be chosen by a group of […]
Dunnes shortens voucher deadline
Loyal Dunnes Stores customers could be in for an unwelcome surprise in the run-up to Christmas as the retailer has reduced the deadline on its popular €10 off €50 vouchers can be used to buy groceries. Up to last weekend, Dunnes allowed customers a 14-day period to use the vouchers but a new scheme has […]
Sky’s Caroline Donnellan voted top marketer
Caroline Donnellan, director of brand and marketing, Sky Ireland, was unveiled as this year’s Marketer of the Year winner at a lunch in Fire restaurant attended by some of the industry’s top marketers. Donnellan was selected for her achievements in spearheading a new three-pillar strategy for Sky which saw a global brand more synonymous with […]
Curtin rejoins Heineken as marketing director
Heineken Ireland has appointed Fiona Curtin as marketing director to succeed Sharon Walsh, who was promoted to managing director of the Dutch brewer’s Irish operation earlier this year. Since leaving Heineken for the second time in 2018, she worked as Jameson’s global planning and communications director at Pernod Ricard. She then held an interim post […]
Heineken calls time on Island’s Edge
Dutch brewer Heineken Ireland has decided to take its Island’s Edge stout off the market after just two years. The stout brand was targeted at young consumers aged 18 to 35 in a bid to take share from Diageo’s Guinness. Heineken spent multiple of millions on marketing Island’s Edge with major advertising campaigns and pub […]
National Lottery to roll out EuroDreams
The National Lottery have launched EuroDreams, a new draw-based numbers game offering an annuity top prize of €20,000 every month for 30 years. Tickets for the new game will cost €2.50 per line and will go on sale from October 30 ahead of the first draw on November 6. EuroDreams is the first annuity type […]
Mace masks its support for Sexton
Rugby-mania is taking over the country ahead of Ireland’s quarter-final clash with New Zealand in Paris this weekend and Mace Ireland wants everyone to get behind the convenience store’s brand ambassador Johnny Sexton. To show support for Sexton, Mace is asking people all around the country to get behind the #GoJohnny movement. All anyone has […]
Marketer award deadline nears
Ireland’s marketers are reminded that the cut-off date for submissions for this year’s Marketer of the Year (MotY) award is 5pm on Thursday, September 21st. The judges will be looking for Irish marketers who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants should have a track record of […]
Kent and O’Shea join MotY judges
Two leading Irish marketers have joined the judging panel for this year’s Marketer of the Year award competition honouring Ireland’s foremost marketing talent. The two new judges are Kevin Kent, head of marketing, Laya Healthcare and Ruth O’Shea, director and head of marketing and communications at Grant Thornton. Kent and O’Shea join last year’s award […]
